Communication

Want to Be a More Successful Business Owner? Hone This One Skill

Success. As a small business owner, what does this one word mean to you? Does it mean bringing in a certain level of revenue annually? Increasing your client base to a particular number? Reaching a specific goal or milestone, such as a certain number of products sold or services provided? Or maybe success means something a little more personal, like finally being able … [Read more...]

For Immediate Release: How to Make Press Releases Work for Your Small Business

It has been a mainstay of business communication for decades, but who wrote the first press release? Historians give the credit to an American named Ivy Lee. In 1906, Lee’s marketing agency was working with the Pennsylvania Railroad as a client at the time of a deadly train accident. The Atlantic City, N.J. wreck killed more than 50 people. Realizing that the tragic event … [Read more...]

Effective Business Communication Apps: An Infographic

Patrick Kelly, Marketing Manager at the Sheraton Athlone Hotel, created this infographic to inform small business owners of some of the best apps currently out there that can help with both internal and external business communication. The best part—all of the recommended apps are available as free downloads for both Apple and Android users! … [Read more...]

Face to Face: An Interview with Dr. Cheryl Bauman

In an interview with Monday Morning Radio host Dean Rotbart, Dr. Cheryl Bauman discusses why face-to-face communication is still important in business, even in this digital age. While Dr. Bauman recognizes that digital forms of communication are here to stay, she makes the case that it is worth the extra time and inconvenience to meet face to face with employees, clients, and … [Read more...]

7 Thought-Provoking Reasons to Mentor Others

Within a year of graduating from college, I was extremely happy to land a job working as a caseworker for the local domestic relations section of the court. And while I was fairly confident in my abilities, overall proud of the work that I put out and the accomplishments I made (such as resolving over $3 million in back-due child support), the reality is that a great deal of my … [Read more...]

What is Sales, and How Is It Different from Marketing?

Sales is any type of interpersonal communication, usually one-on-one, that leads to the close of a sale, or a signed contract. Most often sales are the interactions with prospects or leads, which are the direct product of marketing. The strategy behind sales is to “push” with a concentration on short-term results. Successful salesman have the ability to communicate the “what” … [Read more...]