Communication

What is an Infographic and What Are They Used For?

An infographic is a data-rich, graphical representation of a story or thesis. It combines text and graphics to convey a message in a more interesting medium than an article or single photo. Research shows infographics to be around 30 times more likely to be read than plain text articles. The purpose of an infographic is to educate or inform on a unique topic in an interesting … [Read more...]

What to Do When Writer’s Block is Killing Your Blog

Plenty of business owners understand why a blog is so important: it builds community; amplifies your voice in the market; establishes you as an expert or a provider of unique products or services; and strengthens relationships with colleagues, partners and the press. But what happens if all that awareness leads to a whole lot of nothing when it comes time to sit down and … [Read more...]

How to Network When You’re Not Exactly an Extrovert

As a full time freelance writer, I spend a majority of my time in my home office alone. In fact, truth be told, I get a little anxious when I get a new client or colleague that wants to meet via phone or Skype. There’s just something about that direct one-on-one contact that puts me a little on edge and makes we want to retreat a little. Sound familiar? Here’s the good news – … [Read more...]

Effective Communication: 5 Questions with Elizabeth Eames, Owner of Contemporary Communications Consulting

We interviewed Elizabeth Eames, Owner of Contemporary Communications Consulting based in Brooklyn, New York, to get insight into the communications business and how it can benefit a small business owner. What are the primary service(s) or product(s) that your business provides? Contemporary Communications Consulting is a full service communications and marketing firm with … [Read more...]

The Pros and Cons of Business Podcasts

Not too long ago, I was interviewed for a podcast that will be posted on a site about doing what you love for a living. It was a great experience and, while I hope it helps some listeners take a leap of faith and do what they love to, it got me thinking about podcasts in general and what advantages and disadvantages they offer small businesses who are considering doing them in … [Read more...]

Is Your Body Language Helping or Hurting Your Business?

Body language is a tricky area. Not only is each individual person slightly different in regard to the messages his or her body sends, but entire cultures are different as well. For example, what is considered “good” eye contact in one area of the world could be considered insulting in other geographic regions. That makes understanding various basic non-verbal behaviors … [Read more...]

Crowdfunding Can’t Exist in a Vacuum

Small businesses and entrepreneurs can gain exposure and financing with crowdfunding, but even the most powerful tools do not work like magic. For a crowdfunding campaign to be successful, it must be supported by a solid marketing and communications strategy. Prospective funders need to be able to access information about who you are, what you do, why they should trust you and … [Read more...]