It has been a mainstay of business communication for decades, but who wrote the first press release? Historians give the credit to an American named Ivy Lee. In 1906, Lee’s marketing agency was working with the Pennsylvania Railroad as a client at the time of a deadly train accident. The Atlantic City, N.J. wreck killed more than 50 people. Realizing that the tragic event … [Read more...]
Patrick Kelly, Marketing Manager at the Sheraton Athlone Hotel, created this infographic to inform small business owners of some of the best apps currently out there that can help with both internal and external business communication. The best part—all of the recommended apps are available as free downloads for both Apple and Android users! … [Read more...]
In the world of business, we use email for many, many things. For instance, it helps us share special deals with our clients, we use it to communicate expectations with our partners and colleagues, and it even enables us to provide necessary employment-related information (like changes in policies or procedures) to our staff. However, that doesn’t always mean that we use it … [Read more...]
We all get into business to be as successful as we can be, right? We want to climb to the top of our field and become known as the leader in the industry. The queen or king. The best of the best. The person that everyone else looks up to because you’ve got “it,” whatever “it” may be. Have you ever looked at people in those types of positions and wondered what they did to get … [Read more...]
Just last month, I started feeling extremely overwhelmed by all of the emails I was getting in my inbox daily from companies that I’ve either done business with in the past or currently do business with. In fact, it was getting to the point that, every morning when I opened my email, I felt kind of anxious and stressed when I saw all of the unopened communication I had received … [Read more...]
In an interview with Monday Morning Radio host Dean Rotbart, Dr. Cheryl Bauman discusses why face-to-face communication is still important in business, even in this digital age. While Dr. Bauman recognizes that digital forms of communication are here to stay, she makes the case that it is worth the extra time and inconvenience to meet face to face with employees, clients, and … [Read more...]
Within a year of graduating from college, I was extremely happy to land a job working as a caseworker for the local domestic relations section of the court. And while I was fairly confident in my abilities, overall proud of the work that I put out and the accomplishments I made (such as resolving over $3 million in back-due child support), the reality is that a great deal of my … [Read more...]
When it comes to marketing, there are many options available for getting and staying in front of your consumer. You can advertise on TV or the radio, you can send out postcards or direct mail, and you can hold huge marketing events complete with food and drinks. But the problem with each of these types of options is that they can cost you hundreds, if not thousands of … [Read more...]
Sales is any type of interpersonal communication, usually one-on-one, that leads to the close of a sale, or a signed contract. Most often sales are the interactions with prospects or leads, which are the direct product of marketing. The strategy behind sales is to “push” with a concentration on short-term results. Successful salesman have the ability to communicate the “what” … [Read more...]
An infographic is a data-rich, graphical representation of a story or thesis. It combines text and graphics to convey a message in a more interesting medium than an article or single photo. Research shows infographics to be around 30 times more likely to be read than plain text articles. The purpose of an infographic is to educate or inform on a unique topic in an interesting … [Read more...]
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