Plenty of business owners understand why a blog is so important: it builds community; amplifies your voice in the market; establishes you as an expert or a provider of unique products or services; and strengthens relationships with colleagues, partners and the press. But what happens if all that awareness leads to a whole lot of nothing when it comes time to sit down and … [Read more...]
As a full time freelance writer, I spend a majority of my time in my home office alone. In fact, truth be told, I get a little anxious when I get a new client or colleague that wants to meet via phone or Skype. There’s just something about that direct one-on-one contact that puts me a little on edge and makes we want to retreat a little. Sound familiar? Here’s the good news – … [Read more...]
We interviewed Elizabeth Eames, Owner of Contemporary Communications Consulting based in Brooklyn, New York, to get insight into the communications business and how it can benefit a small business owner. What are the primary service(s) or product(s) that your business provides? Contemporary Communications Consulting is a full service communications and marketing firm with … [Read more...]
Not too long ago, I was interviewed for a podcast that will be posted on a site about doing what you love for a living. It was a great experience and, while I hope it helps some listeners take a leap of faith and do what they love to, it got me thinking about podcasts in general and what advantages and disadvantages they offer small businesses who are considering doing them in … [Read more...]
After dedicating time, resources and energy into message building, brand development, logo design and general visual branding, business owners, especially those who are not in traditionally forward facing professions, often neglect one last piece of the puzzle: the headshot. This is a missed opportunity to form a cohesive brand identity and to support the marketing and … [Read more...]
Body language is a tricky area. Not only is each individual person slightly different in regard to the messages his or her body sends, but entire cultures are different as well. For example, what is considered “good” eye contact in one area of the world could be considered insulting in other geographic regions. That makes understanding various basic non-verbal behaviors … [Read more...]
Small businesses and entrepreneurs can gain exposure and financing with crowdfunding, but even the most powerful tools do not work like magic. For a crowdfunding campaign to be successful, it must be supported by a solid marketing and communications strategy. Prospective funders need to be able to access information about who you are, what you do, why they should trust you and … [Read more...]
According to Pew Research Center, 28 percent of online adults use Pinterest and 26 percent use Instagram. Additionally, YouTube reports that they currently have over 1 billion users. What these types of statistics tell us is that we are slowly becoming a more visual society in our online experience, relying more heavily on pictures and other graphics to educate and engage us as … [Read more...]
Once your business commits to maintaining a consistent social media presence, a key piece of the strategy for social media success is determining when to post what. Create a weekly social media schedule to prime the social media pump while promoting engagement and calls to action without creating excessive burdens for you and your staff. In addition to streamlining social media … [Read more...]
Starbucks is the de facto office for many entrepreneurs, freelancers and small business owners. It is an ideal place to meet with clients and prospects and to talk shop with partners. As much as Starbucks is a comfortable place to get work done, and as common as it is to see someone set up a workstation for hours at a time, it essential to remember that Starbucks is public … [Read more...]
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