Once your business commits to maintaining a consistent social media presence, a key piece of the strategy for social media success is determining when to post what. Create a weekly social media schedule to prime the social media pump while promoting engagement and calls to action without creating …
Communication Articles and Interviews (tag)
3 Things Never to Say in Starbucks
Starbucks is the de facto office for many entrepreneurs, freelancers and small business owners. It is an ideal place to meet with clients and prospects and to talk shop with partners. As much as Starbucks is a comfortable place to get work done, and as common as it is to see someone set up a …
How to Keep Social Media from Feeling like a Vortex
One of the biggest challenges to consistent social media use, and by extension, social media success, is the perception that time spent on social media becomes time lost to distraction or to activity that cannot or does not support the real, practical goals of your business. This is a real fear, …
7 Tips to Make You a Better Business Writer (And Yes, You Need to Write Well)
Between texting, tweeting and other forms of instant communication, many Americans are writing more than ever. The trouble is that we have gotten sloppy with our writing. While putting together a unique blend of abbreviations, emoticons and punctuation marks may be appropriate when discussing …
3 Unexpected Audiences for Your Blog
When you are working on ways to create a community around your brand or service, a blog is an effective addition to your communications and marketing strategy. Understood as a community building tool, the blog is a natural extension of your core message and a way to communicate with your audience, …
Why Share Content I Don’t Create?
Stop using social media to broadcast your own message; start creating connections Social media is never as easy at is seems. And there is a simple reason why: it is social space. That means that opinions, voices, conversations and conflict are a part of daily interaction and engagement. Except …
