Corporate Messaging

Direct Mail Is Making a Comeback

Colleges and universities are courting my 16-year-old daughter. Almost every day brings a new array of colorful and creative brochures and mailers to our home mailbox. She pours over most of them, marveling at the use of her name and the way some of them target her interests. She loves the fact that there is some “snail mail” for her. She is not alone. In an age in which … [Read more...]

How to Create an Impactful Mission Statement in 5 Simple Steps

Although most small businesses only have a one to two-line mission statement, it is the words contained within this small declaration that can have a huge impact on its success or failure. After all, the mission of the company not only tells the consumer what your company stands for and strives for, hopefully increasing their desire to want to do business with you, but it … [Read more...]

Boost Your Business: Three Ways Having a Book Helps

Stop me if you’ve heard this one already: “A book is the new business card!” I’m hearing it everywhere, too, and while that is a true statement in many ways, there is much, much more to the story. Yes, when a new contact you meet asks for your business card and you’re able to point them toward your book instead, it’s impressive! It’s a much better representation of your … [Read more...]

Boutique Architecture Firm Positions Itself to Become a Brand Name

Mark Grisafe has been running a small, but successful architecture business for the last several years, but knew he needed to change his business strategy if he wanted to compete with the better-known, brand name firms in his area. His firm, M. Grisafe Architects, is a full service commercial and residential architecture firm based in Long Beach, California that can handle … [Read more...]

Avoid These Topics on Your Company Blog

Company blogs are a tremendously valuable tool for businesses to communicate with customers. Blogs allow businesses to announce promotions, share company news, and inform their customers of industry trends. Company blogs are a perfect medium for providing customer access to information that may not require an entire section on a company website.  In simple terms, if company … [Read more...]

The #1 Mistake Small Businesses Make on Their Website Content

As a freelance writer who specializes in providing small businesses content, I’ve had the opportunity to review hundreds (if not thousands) of websites over the past couple of years. In fact, for one client alone, I reviewed almost 400 different websites to determine how well they “spoke to” their consumer. What I found was somewhat surprising. Because a lot of these … [Read more...]