Three Steps to Harness the Power of Word of Mouth for your Business Word of mouth is an important first step in marketing a small to mid-size business, and it is critical for a successful start to a new business operating on a limited budget. After launch, word of mouth continues to play an …
Customer Relations Articles and Interviews (tag)
Does a Webinar Make Sense for My Marketing Strategy?
How to use online learning tools to increase sales and visibility A webinar is a low cost tool that can deliver sales and marketing results and integrate smoothly into your small business communications strategy. A webinar enables you to create expert content, build and maintain relationships …
2 Simple Steps To Excellent Customer Service
For Christmas last year my wife surprised me with the coolest gift – a remote control helicopter. After a short period to charge the batteries, I began the process of learning how to maneuver the tiny craft around the house. I’ll be honest, the learning curve was steeper than I thought and I hit a …
4 Tips for Better Business Blogging
Content is King: Learn to Use Content to Lead Give your business blog posts more power and get the most out of your blog as a tool for communications, marketing, sales and service by remembering the Four Ps of Better Blog Posts: provide, personalize, present and plan. Provide interesting …
Today’s Business Etiquette: Keeping It Real in a Virtual World
With the technological boom of the recent years, including social media, there is almost no reason to actually interact with humans face to face anymore. That is, no reason other than to keep that wonderful thing known as human interaction from disappearing the way of the rotary phone. …
