As the year is coming to an end, now is the time to start planning for next year’s business success. Regardless if you hit your sales and profit goals or not, analyzing this past year’s successes and challenges will bode well for your business in the coming year. Because we are all so busy, very …
Customer Retention Articles and Interviews (tag)
Customer Experience for the Win: Radio Interview with Denise Graziano
Denise Graziano is interviewed in this episode of Monday Morning Radio about the importance of customer experience for a business. Customer experience, says Denise, is what sets successful businesses apart, more so than price or even the business’ products. Yet, 60% of businesses are not addressing …
5 Guidelines to Raising Your Prices without Losing Customers
Stay in business long enough and you’re going to have to deal with raising your prices at some time or another. After all, if you don’t, your profits will be eaten up by your increased costs, which means that you’ll be making less even though your bills are likely higher than ever. While some …
Boost Customer Service With 3 Essential Keys to Marketing Success
I’ve been in businesses where a disgruntled customer has walked out for some reason or another and the response of the customer service representative was something along the lines of, “Take your $50 and spend it elsewhere then! We don’t need it!” (Usually this was muttered under their breath, but …
Inland Auto in Murrieta, Ca: Honesty and Meticulous Work Set Small Business Apart in Crowded Market
From marketing to car maintenance, owner Mike Mattes’ guiding principle keeps Inland Auto running strong Mike Mattes works in a tough business. He owns an auto shop in Murrieta, CA, a place where there are over 230 other auto shops for customers to choose from. But Mike’s shop, Inland Auto, …
4 Ways to Keep Your Customers Coming Back for More
Let’s face it: If your customer base walked away from you today, your doors would have to shut tomorrow. And as much as you make the day to day decisions about your company, it is your clients that call the real shots as they hold the power. So, you need to make them as happy with you as possible if …