On this episode of Monday Morning Radio, Dean Rotbart interviews Heather Sandford, who owns The Piggery, a farm and butcher shop in upstate New York. The Piggery farm specializes in GMO-free, pasture raised, heritage breed hogs, which they sell in their Ithaca, New York butcher shop, along with meat from other local pasture-based farms.
Sandford talks about the challenges of competing against the agribusiness giants that dominate the meat industry, as well as how they have been able to stand out from the competition and gain loyal customers by maintaining their high standards. She also discusses the one lesson she wishes she would have understood when she began her business.
Heather Sandford is a self-taught farmer who previously worked in real estate and the dot-com industry, and was a member of an all-girl punk band. She is a graduate of Cornell University, where she earned her degree in Ag and Bio Engineering.