Business owners understand the profound impact of nurturing positive customer relationships. As a small business owner, fostering strong connections with your clients is pivotal to your long-term success. By retaining your best customers, you secure repeat business, referrals, and ongoing trust—all …
Customer Retention Articles and Interviews (tag)
How to Improve Your Business’ Customer Return Rate
The UK’s financial position is an interesting one at the present moment: a cost-of-living crisis threatens many as fuel costs increase and wages stagnate, but small businesses and the private sector experience a post-pandemic boom in business that’s difficult to replicate. While this volatility …
Why Does Every Business Need Effective Customer Loyalty Programs?
A customer loyalty program is a strategy where businesses reward customers for brand engagement and repeat purchases. The tactic is gaining popularity among businesses all over the globe. As per an Accenture study, more than 90 percent of companies in the U.S. have some form of loyalty program in …
The Marketing Funnel and Your Business: What You Need to Know
There are many different online variations of the marketing funnel but the basic synopsis is that your target market will typically go through the following stages when converting into a customer: awareness, consideration, conversion, loyalty, and advocacy. The before and after steps in relation …
5 Keys to Boosting Customer Loyalty and Retention Today
Most brands heavily rely on a marketing strategy to attract leads. While engaging ads and a strong online presence may attract new clients, this is not a guarantee that they will partner with you indefinitely. Given the vast number of choices in the market, they will not hesitate to look at other …
3 Clever Ways to Improve Customer Retention in 2021
2020 was an incredibly trying year for many businesses, but it also represented a significant boost in online sales traffic. The problem with online retail, however, is that it’s more difficult to use it as a platform to engage with your customers and cultivate a relationship. With more competition …