Customer Retention

Small Business Insights: A Look at the Importance of Customer Retention

As a small business owner or director, you understand how important it is to build a solid customer base. You have allocated a budget that is earmarked for capturing new customers in a concerted effort to stay competitive in your market. However, unless you spend an equal amount of resources retaining your current customer base, you will simply be replacing old with the new. … [Read more...]

4 Ways to Get Your Company Noticed in a Big City

There are huge benefit to having your business become well-known in a specific location. Not only do potential customers feel loyalty to a brand that is strongly associated with where they're from, but also people love to support a homegrown company as part of the local economy. Getting your brand established in a small area with little to no direct competition poses no … [Read more...]

5 Ways to Keep Your Customers Coming Back

You don’t need a business degree to know that it’s returning customers who are the lifeblood of any business. While it’s important to attract new customers to your products, customer retention should also be considered a huge priority. A paying customer isn’t just paying for your products, they’re also providing an advertising service by recommending you to others. And … [Read more...]

Secrets of Strong Customer Retention Strategy: How to Keep Your Clients

Research shows that even a small rise of just 5% in customer retention can result in profitability increases anywhere from 25% to 95%. The same study revealed that the acquisition of new customers is between five and twenty-five times more costly in terms of ROI than the cost of investment when it comes to retaining a consumer. Repeat buyers are more likely to spend more on … [Read more...]

Metrics You Need to Focus on When Growing Your Business

While starting a business never seemed easier than it is today, the fact is that there are about 30.2 million small businesses operating in United States at this very moment. This means that the competition is tough regardless of the industry. Moreover, the concentration of these businesses is fairly uneven, which means that if you were to start a business in a major business … [Read more...]

How to Increase Profit for a Small Business

In the business world, constantly trying to increase your profit is the name of the game. Simply put, if your business is not profitable, there’s not much sense in running it. The profitability of your business endeavor will either make you or break you. As a small business owner, you need to understand that sales alone aren’t indicative of your business’ success; instead, … [Read more...]

Top 5 Startup Challenges and How to Overcome Them

If you’ve been paying attention lately, you probably noticed that more and more people are launching their own startups. That being said, if you have a good business idea, there’s no reason why you shouldn’t give it a go as well. However, running a startup can sometimes seem way easier than it actually is. In order to take your startup to the next level, you’re going to face a … [Read more...]

How To Use Video Marketing In Different Stages of the Buyer’s Journey

People are overwhelmed every day with all different kinds of advertisements and products, and winning over customer has never been more of a challenge. Video marketing is getting to its peak, and soon all companies will have to deal with it if they want to gain or keep their customers. There are four different stages of buyers’ journey, and we will briefly explain how to … [Read more...]

5 Keys to Setting and Meeting Customer Expectations

Setting and meeting customer expectations is a never-ending process and can be quite the balancing act. Striving to maintain positive relationships with clients results in a more satisfying work environment and greater level of output. Due to advances in technology, customers expect more than ever before, and rightly so. All businesses start out setting the bar high, but … [Read more...]

5 Ways to Build Long-Lasting Customer Relationships

Every bit from a new customer helps to build your business. But what’s better than getting a new customer? Turning that first-time buyer into a loyal supporter, who will not only continue to spend money, but will also help spread the word about your product or service. Here are a few tips to help you grow your base of loyal customers who will keep coming back. Share Your … [Read more...]