The concept of “finding riches in the niches” should not be a new concept to any businessperson. Finding, focusing on, and fulfilling the needs of a defined, targeted constituency is the only path to success. Seth Grodin says, “The secret to being the best in the world is to make the 'world' …
Developing a Niche Articles and Interviews (tag)
How a Fallbrook Locksmith Company Battles a DIY Home Improvement Culture
Home improvement companies are facing a new challenge in their businesses: the “YouTube DIYers.” These are people that just a few short years ago would have called a professional to fix, build, or install something in their homes, but that now try to go the do-it-yourself route using online …
New to Running Your Own Business? Advice from Small Business Owners
I remember when I got out of law enforcement and started my own freelance writing business. It was a big move, but one that I made because I moved from Michigan to California and wanted a career that I would enjoy that’d also enable me to work from anywhere since my husband was likely going to be …
Interview with Keith Dorman, Founder and CEO of Snap Dog, Inc.
At Businessing Magazine, we’re always looking to hear from entrepreneurs who are challenging the status quo and doing things differently. Keith Dorman of Snap Dog is one such entrepreneur. He is on a mission to elevate the average New York City hot dog from the “dirty water” dog people usually …
Steps to Becoming an Independent Consultant
If you are an experienced professional who is stuck in a career rut, or who likes the idea of working independently, a career as a consultant may be right for you. Consulting is an attractive small business option because of its low start-up costs and its flexibility. It can be especially appealing …
How a 4th Grade Teacher Became a Part-Time Entrepreneur, and Took Hollywood By Its Tail
Leila, a 9-year-old beautiful black Labrador, is one lucky dog. Her owner, Sarah Hassenger, a 4th-grade schoolteacher in St. Joseph, MI, went in search of the perfect collar and accessories for her four-legged child shortly after she adopted Leila. In particular, Sarah wanted a way to let …