There are huge benefit to having your business become well-known in a specific location. Not only do potential customers feel loyalty to a brand that is strongly associated with where they're from, but also people love to support a homegrown company as part of the local economy. Getting your …
Developing a Niche Articles and Interviews (tag)
How to Market Yourself as a Freelancer
It’s hard enough to create a compelling resume and cover letter when you’re job hunting for a regular job. But when you work for yourself as a freelancer, you’re constantly hunting for new work. Freelancing can be a feast-or-famine business, and the only successful freelancers are the ones who know …
An Interview with Fiona Dai of CouponBirds
For this Businessing Magazine feature interview, we talked with Fiona Dai, Account Manager at CouponBirds, a company that provides visitors to their website with coupon codes. CouponBirds was launched in 2015, with a mission to provide users with real-time and effective coupon codes, and also boost …
Finding Your Niche is as Easy as ABC
The concept of “finding riches in the niches” should not be a new concept to any businessperson. Finding, focusing on, and fulfilling the needs of a defined, targeted constituency is the only path to success. Seth Grodin says, “The secret to being the best in the world is to make the 'world' …
How a Fallbrook Locksmith Company Battles a DIY Home Improvement Culture
Home improvement companies are facing a new challenge in their businesses: the “YouTube DIYers.” These are people that just a few short years ago would have called a professional to fix, build, or install something in their homes, but that now try to go the do-it-yourself route using online …
New to Running Your Own Business? Advice from Small Business Owners
I remember when I got out of law enforcement and started my own freelance writing business. It was a big move, but one that I made because I moved from Michigan to California and wanted a career that I would enjoy that’d also enable me to work from anywhere since my husband was likely going to be …
