There are huge benefit to having your business become well-known in a specific location. Not only do potential customers feel loyalty to a brand that is strongly associated with where they're from, but also people love to support a homegrown company as part of the local economy. Getting your brand established in a small area with little to no direct competition poses no … [Read more...]
It’s hard enough to create a compelling resume and cover letter when you’re job hunting for a regular job. But when you work for yourself as a freelancer, you’re constantly hunting for new work. Freelancing can be a feast-or-famine business, and the only successful freelancers are the ones who know how to successfully market themselves and put themselves out there on a … [Read more...]
For this Businessing Magazine feature interview, we talked with Fiona Dai, Account Manager at CouponBirds, a company that provides visitors to their website with coupon codes. CouponBirds was launched in 2015, with a mission to provide users with real-time and effective coupon codes, and also boost sales for their merchant partners. The company has an aggressive goal to occupy … [Read more...]
The concept of “finding riches in the niches” should not be a new concept to any businessperson. Finding, focusing on, and fulfilling the needs of a defined, targeted constituency is the only path to success. Seth Grodin says, “The secret to being the best in the world is to make the 'world' smaller.” Focus your energy on one tribe or group. There’s even a term for it – … [Read more...]
Home improvement companies are facing a new challenge in their businesses: the “YouTube DIYers.” These are people that just a few short years ago would have called a professional to fix, build, or install something in their homes, but that now try to go the do-it-yourself route using online videos. For anyone that’s even a little bit handy, it’s tempting to try to save money … [Read more...]
I remember when I got out of law enforcement and started my own freelance writing business. It was a big move, but one that I made because I moved from Michigan to California and wanted a career that I would enjoy that’d also enable me to work from anywhere since my husband was likely going to be travelling quite frequently. Although it was five years ago, the long days, … [Read more...]
At Businessing Magazine, we’re always looking to hear from entrepreneurs who are challenging the status quo and doing things differently. Keith Dorman of Snap Dog is one such entrepreneur. He is on a mission to elevate the average New York City hot dog from the “dirty water” dog people usually associate with hot dog carts to his 100% premium beef hot dogs in natural casings. … [Read more...]
If you are an experienced professional who is stuck in a career rut, or who likes the idea of working independently, a career as a consultant may be right for you. Consulting is an attractive small business option because of its low start-up costs and its flexibility. It can be especially appealing to people age 50 and up who are ready to leave the traditional workforce for … [Read more...]
Leila, a 9-year-old beautiful black Labrador, is one lucky dog. Her owner, Sarah Hassenger, a 4th-grade schoolteacher in St. Joseph, MI, went in search of the perfect collar and accessories for her four-legged child shortly after she adopted Leila. In particular, Sarah wanted a way to let well-intended strangers know that Leila is a “she,” not the “he” people frequently … [Read more...]
We sat down with Kristy Romero, a newborn and baby photographer in Murrieta, California. We had a lot of questions about what it takes to run a successful photography business, as the industry is known to be quite competitive. Kristy shares her thoughts about marketing, creating a niche, and how she stands out in the crowd. Do you think it’s important to have a specific niche … [Read more...]
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