The concept of “finding riches in the niches” should not be a new concept to any businessperson. Finding, focusing on, and fulfilling the needs of a defined, targeted constituency is the only path to success. Seth Grodin says, “The secret to being the best in the world is to make the 'world' smaller.” Focus your energy on one tribe or group. There’s even a term for it – … [Read more...]
Home improvement companies are facing a new challenge in their businesses: the “YouTube DIYers.” These are people that just a few short years ago would have called a professional to fix, build, or install something in their homes, but that now try to go the do-it-yourself route using online videos. For anyone that’s even a little bit handy, it’s tempting to try to save money … [Read more...]
I remember when I got out of law enforcement and started my own freelance writing business. It was a big move, but one that I made because I moved from Michigan to California and wanted a career that I would enjoy that’d also enable me to work from anywhere since my husband was likely going to be travelling quite frequently. Although it was five years ago, the long days, … [Read more...]
At Businessing Magazine, we’re always looking to hear from entrepreneurs who are challenging the status quo and doing things differently. Keith Dorman of Snap Dog is one such entrepreneur. He is on a mission to elevate the average New York City hot dog from the “dirty water” dog people usually associate with hot dog carts to his 100% premium beef hot dogs in natural casings. … [Read more...]
If you are an experienced professional who is stuck in a career rut, or who likes the idea of working independently, a career as a consultant may be right for you. Consulting is an attractive small business option because of its low start-up costs and its flexibility. It can be especially appealing to people age 50 and up who are ready to leave the traditional workforce for … [Read more...]
Leila, a 9-year-old beautiful black Labrador, is one lucky dog. Her owner, Sarah Hassenger, a 4th-grade schoolteacher in St. Joseph, MI, went in search of the perfect collar and accessories for her four-legged child shortly after she adopted Leila. In particular, Sarah wanted a way to let well-intended strangers know that Leila is a “she,” not the “he” people frequently … [Read more...]
We sat down with Kristy Romero, a newborn and baby photographer in Murrieta, California. We had a lot of questions about what it takes to run a successful photography business, as the industry is known to be quite competitive. Kristy shares her thoughts about marketing, creating a niche, and how she stands out in the crowd. Do you think it’s important to have a specific niche … [Read more...]
Listen as host Dean Rotbart interviews restaurateurs Pierre Vandamme and Philippe Wyffels, co-founders of Bruges Waffles & Frites, on how they created a small, but booming, restaurant chain serving authentic Belgian food. Pierre and Philippe, both originally from Belgium, had little experience in the restaurant industry when they began. Starting with a waffle cart, they … [Read more...]
This article is one in the multi-part series entitled The Entrepreneurial Mindset. Although finding your niche seems like a topic that would be more suited for a category such as strategizing, the reason it is placed with other articles devoted to the entrepreneurial mindset is simple. Finding your niche can help you train your brain to go for exactly what it is that you … [Read more...]
Matthew Grisafe, President of AV Programming Associates, a company that specializes in custom Audio/Video (AV) and control systems in high-end residences and commercial buildings, discusses his approach to business and how he has succeeded despite an unfortunate launch date. What are the primary service(s) or product(s) that your business provides? Our primary service is to … [Read more...]
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