One of the biggest hurdles that you will face as a start-up is the task of raising awareness and getting word about your new business out to the masses. Many people prefer to stick to what they know, meaning that they are more likely to choose businesses or services whose names are already familiar …
Digital Marketing Articles and Interviews (tag)
In With the Old and New: Marketing Then and Now
As with almost everything, marketing has evolved with the times. Just seeing the changes from the 1990s vs. 2017 is enough to give anyone a blast from the past. The advent of new technologies and trends meant businesses had to change the way they marketed their product or services to people. …
Print Marketing is Alive and Well
Digital marketing, digital advertising, digital media, and digital jargons - they are everywhere, and it’s all we hear about these days. We’re now residing in a digital world where only websites, social media, and apps matter. Books are now in downloadable forms. Even dictionaries come in app forms …
Why the South Charms Small Businesses and How to Compete if You Don’t Live There
The South is well known for its charm, and many small business owners appear to be quite familiar with the region’s alluring qualities. My team at Vistaprint Digital recently noticed a trend among customers using our website builder—southern cities had the highest number of customers per capita. In …
Digital Marketing and Branding: An Interview with D. Scott Bowen of Vistaprint Digital
Businessing Magazine recently had the opportunity to speak with D. Scott Bowen, Vice President and General Manager of Vistaprint Digital. Vistaprint Digital helps millions of small businesses develop their online presence by offering tools that assist with website development, social media, email …
9 Sales Mistakes to Avoid in the New Digital Environment
We live in a world of information overload. The direct effect is that getting people’s attention is harder than ever before. Customers have been empowered with increasing access to choice and knowledge. The beginning of any purchase journey is progressively migrating online, with salespeople losing …
