Over the last half a year, the whole world has gone through a phase where fear and uncertainty dominate. It was, and still is, quite scary that the state of a global pandemic has altered our mindsets and heavily influenced the way we are thinking. Psychological shifts are a direct response to an …
E-commerce Articles and Interviews (tag)
5 Ways to Increase the Value of Your eCommerce Business
Not all entrepreneurs start their business with the goal of selling it, but many of them eventually decide to do so for a number of reasons. The problem is, many successful business owners know their sales and traffic numbers, as well as their growth rate, but a vast majority of them have no clear …
Top 5 Digital Marketing Trends for E-Commerce Business
There are many purposes for digital marketing when running an e-commerce business. Some digital marketing tools can track, engage, and speak with consumers through SEO, social media, PPC, and marketing automation—all of which can help increase traffic to your website. Different businesses have …
Ways Geography Impacts E-Commerce Conversions
As your business looks to grow and thrive online, one key factor to consider is geography. Most companies know which states or countries their customers reside in; however, this may not yet be considered in marketing campaigns. Your company has this information even if you don’t realize it. …
Four Ways to Ease the Payment Process for Your Online Customers
In the current high-tech world, most customers prefer online shopping. So, to help keep your business thriving and to maximize profit, you need to run it online. A checkout page is among the essential components of any business website because this is the section where your visitors finally become …
5 Factors to Consider When Crafting a Return Policy for Ecommerce
Between the many things an ecommerce business owner must keep in mind, a good return policy is something that should not be overlooked. Research shows that customers have very strong opinions about what makes a good return policy, and many people will not hesitate to take their money elsewhere if …