There are many purposes for digital marketing when running an e-commerce business. Some digital marketing tools can track, engage, and speak with consumers through SEO, social media, PPC, and marketing automation—all of which can help increase traffic to your website. Different businesses have …
E-commerce Articles and Interviews (tag)
Ways Geography Impacts E-Commerce Conversions
As your business looks to grow and thrive online, one key factor to consider is geography. Most companies know which states or countries their customers reside in; however, this may not yet be considered in marketing campaigns. Your company has this information even if you don’t realize it. …
Four Ways to Ease the Payment Process for Your Online Customers
In the current high-tech world, most customers prefer online shopping. So, to help keep your business thriving and to maximize profit, you need to run it online. A checkout page is among the essential components of any business website because this is the section where your visitors finally become …
5 Factors to Consider When Crafting a Return Policy for Ecommerce
Between the many things an ecommerce business owner must keep in mind, a good return policy is something that should not be overlooked. Research shows that customers have very strong opinions about what makes a good return policy, and many people will not hesitate to take their money elsewhere if …
2020s Most Secure Online Payment Methods – 3 Things You Should Know
During the last decade, buying online has become a preferred method of purchasing goods throughout the developed world. The reasons for opting for online purchases instead of going to a “brick-and-mortar” store are many, one of the most quoted being that payment is easier and more secure. This is …
Selecting an Evergreen Ecommerce Niche
There are many different types of businesses in America, but the ones that are the most successful are those that have a strong, recognizable brand, as a result of providing a product or service that has consistent demand. These businesses go above and beyond to delight their customer base by …
