There are many purposes for digital marketing when running an e-commerce business. Some digital marketing tools can track, engage, and speak with consumers through SEO, social media, PPC, and marketing automation—all of which can help increase traffic to your website. Different businesses have different needs and uses for digital marketing; however, the one core goal of using this marketing method is profit.
You can only know if your digital marketing campaign is working by keeping your finger on the pulse of the latest consumer shopping trends. These six digital marketing technologies can help you do just that.
Voice Search Content
As you probably know, voice search has quickly found its way into our lives on many different levels, making smart speakers commonplace in many households, but aside from Google and Amazon, what implications might it have for your e-commerce business? A recent survey shows that 90% of people already use voice searches in one form or another, and 31% of smartphone owners globally use voice-activated search at least once a week.
Since it is a growing trend, brands now need to ensure that they optimize the content of their websites for voice searches. Many strategies are available to accomplish this, the most crucial being long-tail keywords These keywords reflect how we speak rather than how we write, such as “How to make gluten-free pasta” instead of “Gluten-free pasta.”
Visual Search – The Power of Images
Visual searching is a method of using images to search instead of keywords, and as images now drive most marketing platforms, including this option in your digital marketing strategy could be a great idea. Google and Pinterest are already utilizing this approach to searching, and others are quickly following. A visual search enables users to take a picture of whatever it is they would like to buy or search for, and the uploaded image will generate search results. This new trend has the potential to profoundly influence consumers’ online shopping habits.
Social media is also evolving into a powerful tool for visual marketing, especially Instagram. Knowing how to use social media to boost your e-commerce brand can add significant value to your digital marketing strategy and can help online consumers become aware of your company.
Shoppable Social Media Experiences
Social Media can now play a vital part in your e-commerce marketing strategy. One of the best platforms to begin with is Instagram. Instagram is leading the way regarding visual search shopping and had the foresight to launch Instagram checkout back in March 2019. Recent statistics show that the number of active Instagram users is now one billion people, and of that number, 90% follow e-commerce brands and 72% have used Instagram to purchase products online.
Social media platforms, including Facebook, aren’t slow when it comes to providing e-commerce companies ways to monetize their posts. Businesses can now use native integration to create shoppable posts, which enables viewers to buy directly from their e-commerce social media platforms. Online retailers can also use the platforms to redirect consumers directly to their websites, which is an excellent way of increasing brand awareness and traffic.
Provide Interactive Content
The rise of social media proves one thing above all else– people love to interact. This desire to connect makes interactive content a powerful tool for your e-commerce digital marketing strategy.
Because consumers scan over information from websites and social media pages, ordinary content and text will not grab their attention. This means that the methods by which companies attract and maintain consumer attention must adapt to their preferences. Interactive content enables consumers to engage with the product or company, provides them with an active experience, and helps users to make real-time informed purchasing decisions. Interactive content is also sharable, which is an invaluable way of increasing your e-commerce brand awareness and can decrease bounce rates. Some interactive methods you can utilize are quizzes, calls to action, and solution building.
Talking about Chatbots
The popularity of chatbots for e-commerce businesses is increasing, and this is forecasted to continue in 2020 as the technology to support them advances.
Chatbots are another powerful tool that can assist you in your e-commerce marketing efforts, especially when it comes to providing fast customer service. As their sophistication increases, so will the number of complex tasks and services they are able to provide. If technological advancements concerning Chatbots continue, then Chatbots will soon be able to provide communication services as effectively as a human customer service agent. In fact, one survey’s results showed that 86% of those surveyed said they would prefer to answer questions using a Chatbot rather than fill out an online form.
All that being said, Chatbots still have their limitations, such as misunderstanding a customer’s intent and cultural dialects.
The Final Word
Digital marketing can help your business reach a wider audience, provide better customer experience, and increase your ROI. By knowing what trends consumers are using, you can use your e-commerce marketing campaigns to maximum effect.