Home improvement companies are facing a new challenge in their businesses: the “YouTube DIYers.” These are people that just a few short years ago would have called a professional to fix, build, or install something in their homes, but that now try to go the do-it-yourself route using online …
Establish Expertise Articles and Interviews (tag)
How to Make Your Small Business Stand Out
When I first started as a freelance writer, I joined a platform that put me in direct competition with more than 200,000 others offering the same type of service. My first thought was, “How in this world am I ever going to beat all of these other writers and actually get work?” Fortunately, as it …
Got Public Speaking Anxiety? Here’s How to Conquer It
One of the best ways to grow your small business is to be involved in your community. When you give talks at community events, it gives potential clients the chance to meet you and to learn about how your company can help them better live their lives. From school job fairs to Chamber of Commerce …
How Developing Your Writing Skills Can Make You a Better Business Owner
As a community college instructor, I often hear students complaining about required courses that are not related to their major. “I’m never going to use this,” they grumble about certain classes. However, I like to challenge students about how core classes can help them succeed in almost any …
Steps to Becoming an Independent Consultant
If you are an experienced professional who is stuck in a career rut, or who likes the idea of working independently, a career as a consultant may be right for you. Consulting is an attractive small business option because of its low start-up costs and its flexibility. It can be especially appealing …
When Short-Form E-Books Are the Best Choice
Last month, I wrote an article about the benefits of thinking big and going beyond the free downloadable e-book. I explained the benefits of having your book available at all the major online retailers like Amazon, iBooks, Barnes & Noble, and Kobo, and how the more widely available your e-book …
