Establish Expertise

When Short-Form E-Books Are the Best Choice

Last month, I wrote an article about the benefits of thinking big and going beyond the free downloadable e-book. I explained the benefits of having your book available at all the major online retailers like Amazon, iBooks, Barnes & Noble, and Kobo, and how the more widely available your e-book is, the better shot you have at reaching people who don’t already know about your … [Read more...]

Book Publishing Made Easy: 3 Things to Get You Started

Lately, it seems like every big-name entrepreneur has a book. In fact, lots of business owners, famous or not, are publishing books. As human beings, we naturally connect with stories, and we are much more likely to support businesses and organizations with whom we can relate. By publishing a book as a business owner, you draw in customers and give them an opportunity to get to … [Read more...]

Your Book, Perhaps the Ultimate Leave-behind Marketing Piece

When you’re out at networking events, or when you meet a prospective client for the first time, you probably make sure to leave something behind so that the person you’re talking to remembers you and knows how to contact you. Many of you probably keep a stack of business cards with you at all times for exactly this purpose. Business cards are a great tool, especially at … [Read more...]

Three Reasons Not to Self-Publish Your Business Book

As a business owner, a book is a powerful tool that can position you as an expert in your industry and set you apart from your competition. What stops a lot of people from doing it is the fear of the process. Prior to the digital age and the rise of Amazon, aspiring authors would spend days, weeks, and sometimes months submitting manuscripts to agents and editors at large … [Read more...]

A Book for Every Business Owner: An Interview with Julie Anne Eason

Julie Anne Eason, a professional writer and writing coach, talks with host Dean Rotbart about how and why every business owner can (and should) become a published author. Through her Business Book Writing Lab, she helps business owners in all industries write their book, market it, and build their businesses in the process. When talking about why a business owner should … [Read more...]

Why So Many Entrepreneurs Are Publishing Books

It seems like everyone is doing it. If you look at the most popular non-fiction books of the last few years, many of them were written by entrepreneurs. Some of them, such as Zillow Talk: The New Rules of Real Estate, written by Zillow CEO Spencer Rascoff and his chief economist, Stan Humphries, dive deeper into the author’s industry and how to thrive in it. Others, such as Do … [Read more...]

The Education Engine: An Interview with Rich Carr

Dean Rotbart talks with Rich Carr in this interview about The Education Engine, a system that business owners can use to create online courses, or even online universities, on any topic. Mr. Carr discusses how creating an online course can serve multiple purposes. It can, of course, be a money-making venture, where you charge people to take the course, but it can also be a … [Read more...]

The Pros and Cons of Business Podcasts

Not too long ago, I was interviewed for a podcast that will be posted on a site about doing what you love for a living. It was a great experience and, while I hope it helps some listeners take a leap of faith and do what they love to, it got me thinking about podcasts in general and what advantages and disadvantages they offer small businesses who are considering doing them in … [Read more...]