Dean Rotbart talks with Rich Carr in this interview about The Education Engine, a system that business owners can use to create online courses, or even online universities, on any topic. Mr. Carr discusses how creating an online course can serve multiple purposes. It can, of course, be a money-making venture, where you charge people to take the course, but it can also be a … [Read more...]
Not too long ago, I was interviewed for a podcast that will be posted on a site about doing what you love for a living. It was a great experience and, while I hope it helps some listeners take a leap of faith and do what they love to, it got me thinking about podcasts in general and what advantages and disadvantages they offer small businesses who are considering doing them in … [Read more...]
With so many different marketing avenues to consider for your small business, it can be overwhelming to say the least. Not only are there offline options, like print ads and television, but there is the Internet to consider too. This means setting up web pages, creating social media accounts, and more. So, what about a company blog? Should you start one if you don’t have one … [Read more...]
What would having a book mean for you, your business, and your career? And would you want to sell it? Crazy question, right? We’re publishers, my partner Jessica and I. We met as freelance writers a few years ago and quickly, fueled by our lifelong love of books, found ourselves learning the business of writing and publishing as it stands today, and founding the Bibliophile … [Read more...]
I often wonder if a business would be more efficient if it were run by children. I know that sounds crazy, but hear me out. Little kids may not be well-versed in complicated business things like accounting practices, inventory control, and supply chains (although I’m not sure these things even have to be complicated, but that’s for a different article!), but the thing that kids … [Read more...]
Energy or Noise? Noise. And I say that with a degree of love. I’m from New York, originally, and I appreciate and miss the palpable energy of Manhattan. Tourism-worthy for sure, and I think I could even live there, especially were I not now 45, married with child, and in love with Palm Bay, Florida. But please understand, especially as a younger man, I was infatuated with … [Read more...]
Stop me if you’ve heard this one already: “A book is the new business card!” I’m hearing it everywhere, too, and while that is a true statement in many ways, there is much, much more to the story. Yes, when a new contact you meet asks for your business card and you’re able to point them toward your book instead, it’s impressive! It’s a much better representation of your … [Read more...]
Accupressure I walked in to the office of the acupressurist I bring my daughter to each week, and while Barbara at the front desk clicked on her keyboard to update that we were there, I had time to smile, try to look smart, and gaze about at all the many things they had assembled for people at the front counter to gaze at while in my same situation: myriad natural products in … [Read more...]
The three keys to successful marketing are to get your clients to know, like, and trust you. One way to achieve the third factor—trust—is to establish yourself as an expert in your field. The question is: How do you do that? You can call yourself an expert all day long, telling all of your clients about your education and experience, but that usually isn’t enough to convince … [Read more...]
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