Graphic Design

Must-Have Tools for DIY Marketing

As a small business (or even a one-man-band solopreneur) you may not have the budget to outsource all of your marketing efforts. Which means that you may have to take on the brunt of the task by yourself. So, what tools do you need in order to make a do-it-yourself approach to marketing work for your business? Free SEO Tools Doing your own marketing means having to cut a … [Read more...]

3 Ways to Make Your Small Business Book Covers Stand Out, and 3 Ways to Make Sure They Don’t

Small business owners, now more than ever, are realizing the benefits of writing and publishing a book. Having a book paints you as an expert in your field and helps you stand out from the competition. It can also give current or potential clients better insight into you and your business and increase loyalty. For many small business owners who take the time to write a book, … [Read more...]

Business Books: We Do Judge Them By Their Covers

As you were growing up, you probably had more than one well-meaning adult tell you not to “judge a book by its cover.” It’s a lovely sentiment that is meant to apply to new people and new situations; in other words, things are not always how they appear to be on the surface. Sometimes you need more experience with a person or place in order to truly understand … [Read more...]

2015 Food Truck Design Award Winners Announced

The votes are in and the winners have been announced! We want to congratulate the winners in the 2015 Food Truck Design Awards competition, which hail from five different states, and one Canadian province. Businessing Magazine awarded a Designer’s Choice award, an Editor’s Choice award, and a Staff Choice award. Seven Readers’ Choice awards were given out based on the number of … [Read more...]

Decoding the Designer-Client Relationship

A Designer’s Perspective from Modmacro Creative Director Jerry Lund. Hiring communications, marketing, web and design professionals is an important part of a small business owner’s responsibilities.  In order to make the right choices when connecting with a service provider like a graphic designer, it is important to know a little more about the design profession, the design … [Read more...]