Running a business is no cakewalk. We are not only talking about the complex decisions to be made daily, but also about the management of money that flows in and out of the various channels driving the business. Arranging funds to keep your business venture afloat, managing the finances, delivering …
Increase Sales Articles and Interviews (tag)
5 Data-Backed Ways to Increase Sales This Year
Selling is an art that many people or small businesses have yet to perfect. In most cases, there’s room for improvement, whether you modify your follow-up process or test new customer incentives. Whatever tactic you choose, it’s important to use data to back up your ideas—what worked for someone …
What is Sales, and How Is It Different from Marketing?
Sales is any type of interpersonal communication, usually one-on-one, that leads to the close of a sale, or a signed contract. Most often sales are the interactions with prospects or leads, which are the direct product of marketing. The strategy behind sales is to “push” with a concentration on …
Common Sense Marketing: 5 Questions with Robert Fukui, CEO of High Point Marketing
Robert Fukui, President and CEO of High Point Marketing, talks about how his years of experience in sales and marketing led him to start his own marketing consulting business. What are the primary service(s) or product(s) that your business provides? My company offers marketing consulting that …
Why Your Small Business Should Sell Online Gift Cards: An Infographic
This infographic, submitted by Chris Landry, Managing Director at Colourfast, explains the stats and trends related to online gift cards. In the past, people bought gift cards as presents if they were struggling to think of something better to buy and they needed to buy something quickly, but the …
7 Ways to Create a Winning Job Proposal
Whether you are in a service-based profession or you sell products and you’re trying to secure more high-volume clients, creating a solid proposal may be the difference between job feast and famine. And if you’re in a position like me, where your clients generally need you for only limited periods …
