Two major ways to market your products or services online include search engine optimization (SEO) and pay per click (PPC) advertising. While both methods are an excellent way to drive traffic to your website, each one has its advantages and disadvantages. The Differences Between SEO And …
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Why Marketers Should Focus on Mobile Page Speed
Can you ever think about a time when Google wasn't dominating the search engine market? Back in 1998 when Google first launched, one thing that made it stand out from Yahoo and the rest of its competitors was its speed. Think about it ‒ many of us are frustrated if a website won't load. In …
5 Design Mistakes to Avoid When Building Your Ecommerce Website
Creating your own ecommerce site requires a lot of brains and, let’s face it, some luck. However, when it comes down to ecommerce, you can minimize the risks by understanding how your consumers use your site and how can you can constantly improve it. The amount of mistakes and tiny errors one can …
How to Kickstart Digital Marketing for Start-Ups
One of the biggest hurdles that you will face as a start-up is the task of raising awareness and getting word about your new business out to the masses. Many people prefer to stick to what they know, meaning that they are more likely to choose businesses or services whose names are already familiar …
