Even in the age of digital marketing, print ads remain a crucial tool. Print advertisements, whether they be in a magazine, on a billboard, in a flier, or in a newspaper, can grab the interest of potential customers and provide important messages about a good, service, or brand. However, adding …
Print Marketing Articles and Interviews (tag)
6 Reasons Why Brochures Increase Business Exposure
In a competitive consumer environment, businesses search for effective ways to market their products and services to their target audiences. As a result, many companies are turning to print marketing to increase their exposure. For example, brochures have a wide variety of benefits for brands, …
Print Is Powerful: 5 Reasons Printed Media Is Still Relevant in a Digital World
The print industry has been around since the 15th century when the printing press was first invented. This makes it practically ancient when put alongside newer media, particularly digital media. Indeed, there are those who believe that print has become an ineffective and irrelevant advertising and …
Where’s Your Sign? Knowing Where to Advertise Your Business
The world is starting to move forward whether COVID-19 likes it or not. Businesses around the world have closed down, and there is more room than there has been in a long time to step up and take control of your living by starting your own business. With your customers beginning to step outside a …
Does Print Advertising Work in the Digital Age?
Ever since the rise of online marketing, marketers have been asking themselves whether print advertising and more traditional methods of advertising are still useful and effective in the digital age. While online advertising has become the predominant method of growth for a lot of businesses, print …
Driving Traffic to Your E-commerce Site
The power of e-commerce can’t be denied; in 2017, online businesses raked in $446.8 billion in sales in the U.S. alone. But those numbers are just a small piece of the overall e-commerce picture. Many of those sales wouldn’t have been possible without effective marketing tools and tactics, …
