Can you imagine a movie without a screenplay? We bet you can’t. Movies are made to tell stories, and each film needs a script to make the story clear and meaningful. The same goes for sales business. Selling a product is nothing more than the storytelling process, in which you are trying to …
Sales Strategy Articles and Interviews (tag)
13 Psychological Pricing Hacks Your Business Needs: An Infographic
If you’re in charge of running a business or startup, it’s smart to take time to think about how you should set a price. If you do it right, you might even see an increase in sales and profit. However, setting the right number for a price isn’t the only thing you have to account for. When …
What is Sales Training and Why is it Important?
When your sales team receive an email inviting them to attend a sales training course, you can bet that they are going to sigh, roll their eyes, and try to do everything they can to get out of it. Why? Because your sales team want to spend their time doing their job – making sales and forming …
How One Temecula Pest Control Company Approaches Customers
When it comes to small business sales strategy, you could approach it in a lot of different ways. But one of the most basic ways is deciding if you prefer a broad, shallow customer base, or a narrow, but deep base. There are benefits and disadvantages to both approaches. A Broad, Shallow Customer …
New Territory: 3 Manageable Risks of Pioneering Your Own Business Industry
Starting a business is a dream for many people, but it can be hard to find success in markets already spoken for by large companies. In an ever-changing business climate, many small businesses and start-ups are finding their success by offering something new. Pioneering your own field comes with …
How to Utilize Every Aspect of Your Sales Funnel
The lifeblood of business is leads, and generating them has only become harder as more noise competes for the user’s attention. Engagement is a nebulous idea, but it’s a concept that you need to pinpoint if you’re going to find success with any effort. In order to maintain engagement with the brand, …
