Everyone wants an enjoyable online browsing and purchasing experience, and that includes younger consumers who make up an ever-growing demographic of those with buying power. The days of labeling Millennials as tight with their purse strings seems to be waning as they are all fully steeped in the …
Social Media Marketing Articles and Interviews (tag)
Must-Have Tools for DIY Marketing
As a small business (or even a one-man-band solopreneur) you may not have the budget to outsource all of your marketing efforts. Which means that you may have to take on the brunt of the task by yourself. So, what tools do you need in order to make a do-it-yourself approach to marketing work for …
7 Ways to Engage Students as Customers
College students and Millennials represent one-third of the buying population. In most cases, these segments possess the inclination to purchase, primarily because of the availability of disposable income, and thus greater purchasing power. So, for businesses who want to increase their bottom …
How to Reach Your Target Market More Effectively
As a small business owner, you likely already recognize the importance of connecting with your target market in a way that compels them to act. After all, you wouldn’t be able to grow your company if it weren’t for your clients’ support and continued loyalty in regard to your products and …
5 Reasons Why Digital Marketing Is Essential for Your Business
As the digital marketing movement continues to gain momentum, businesses need to develop innovative ways to tap the potential of online marketing and to promote visibility in the vast online marketplace. If you are on your way to launch a start-up or you want to grow your business, it's time to …
How to Save Time on Social Media
Anyone in business knows that time equals money. In other words, the more time you spend performing actions that don’t directly bring in more income or revenue, the less time you have to spend on the ones that do. One of the worst time offenders is social media. According to one piece of research, …
