College students and Millennials represent one-third of the buying population. In most cases, these segments possess the inclination to purchase, primarily because of the availability of disposable income, and thus greater purchasing power. So, for businesses who want to increase their bottom …
Social Media Marketing Articles and Interviews (tag)
How to Reach Your Target Market More Effectively
As a small business owner, you likely already recognize the importance of connecting with your target market in a way that compels them to act. After all, you wouldn’t be able to grow your company if it weren’t for your clients’ support and continued loyalty in regard to your products and …
5 Reasons Why Digital Marketing Is Essential for Your Business
As the digital marketing movement continues to gain momentum, businesses need to develop innovative ways to tap the potential of online marketing and to promote visibility in the vast online marketplace. If you are on your way to launch a start-up or you want to grow your business, it's time to …
How to Save Time on Social Media
Anyone in business knows that time equals money. In other words, the more time you spend performing actions that don’t directly bring in more income or revenue, the less time you have to spend on the ones that do. One of the worst time offenders is social media. According to one piece of research, …
The Importance of Running a High-Quality Company Blog
The success of a company has always been predicated upon its ability to reach potential customers. In the modern age, various techniques that were used for this purpose have coalesced into what we now called marketing. As new channels of communications opened up over time, largely through …
4 Essential Social Media Strategies Your Company Needs to Implement Today
The world of social media is such a magical and complex place. Between beautiful pictures, tons of hashtags and live streaming content, it can be hard for a company to figure out what to do and where to start when it’s time to build a strong brand online. If you’d like to see growth in your …