Family-owned B.M. Windows rises above competition with a sales, marketing and service approach customers trust. Michal Bohm, owner of B.M. Windows in San Diego, talks to us about social media challenges, marketing opportunities and the connection between ethics and longevity for small …
Social Media Marketing Articles and Interviews (tag)
5 Ways a New Business Can Boost Holiday Sales NOW
When you are the new kid on the block, often you are just wondering how to get your head above water. You need to break even quickly so you can start making a profit, and the holiday shopping season is far from your mind. However, no matter what time of the year you open, it is never too …
4 Tips for Self-Marketing Your Business Via Social Media
As a small business, especially if you are just starting out, you likely know that you need to be actively marketing via social media, but you may not know how or where to start. Once you do get started, do you know how to keep things going? One of the hardest aspects of social media marketing is …
5 Common Social Media Mistakes a Lot of Businesses Make – And How to Avoid Them
Marketing today is different than in years past. You used to just send potential customers postcards or letters, or market your business on the television or radio but now you have to learn how to use social media outlets like Facebook and Twitter, which may allow you to reach a larger market, but …
How to Manage Online Reviews: Your Reputation Precedes You
These days no deed, good or bad, goes unpunished. The age of the internet has given birth to the online review, meaning how you treat customers, especially the negative, is more widely known than ever before. Unhappy customers, and happy ones if you are lucky, have many options for letting …
3 Keys to Creating Effective Marketing Content
Whether you’re creating your website, devising emails to promote your special deals, or posting to a variety of social media sites like Facebook and Twitter, the words you choose matter. They help your customer base formulate an opinion about you, so you want their opinion to be not only accurate, …
