Writing a mission statement for your company can seem so daunting. How do you boil down all of the most essential values of your business into a single, concise statement? How do you make sure it communicates the right message to your team and to customers? It seems like there’s a lot of pressure to …
Starting a Business Articles and Interviews (tag)
How to Start a Small Business Right Out of College
You’ve heard the horror stories about recent college graduates. There is an unprecedented amount of student loan debt and despite an improving economy, 10.5 percent of recent grads are unemployed (as compared with 8.4 percent in 2007). As the Economic Policy Institute put it in a May 2015 …
Steps for Launching a Food Truck Business
The food truck business has more than survived its “fifteen minutes” of fame -- it is still growing. According to 2015 research compiled by Statistic Brain, annual food truck revenue in the U.S. is $1.2 billion, a number that has grown 12.4 percent over the past five years. Last year, there were …
The Piggery Nurtures Enviable Customer Loyalty
For many years, Heather Sandford was a vegetarian. She studied engineering at Cornell University. She performed in a punk rock band, worked in the music industry, and rode the dot-com bubble. She was a financial success in the real estate industry. Then Heather became a pig farmer. “I think life …
Bringing Home the Bacon: An Interview with Heather Sandford of The Piggery
On this episode of Monday Morning Radio, Dean Rotbart interviews Heather Sandford, who owns The Piggery, a farm and butcher shop in upstate New York. The Piggery farm specializes in GMO-free, pasture raised, heritage breed hogs, which they sell in their Ithaca, New York butcher shop, along with meat …
A Message to New Entrepreneurs: Here’s a Roadmap to Help Get You Heading in the Right Direction
Sometimes I forget what it was like when I first started my company, and all the challenges that came along with creating something from nothing. In the process of writing this book, I was able to revisit each of the steps I went through and remember what is was like to be a new entrepreneur. This …