How to Get Better Reviews and Testimonials for Your Small Business

Before a customer decides to purchase something from your company, they want to know if they can trust you. Since they’re unlikely to interact with a sales rep, they tend to look at your existing customers to form an impression. With customer trust failing and advertising becoming less effective in selling products, you need to rely on reviews and testimonials for growth. Make … [Read more...]

How to Find the Best Digital Marketing Company for Your Business

Digital marketing is an increasingly popular form of reaching out to potential clients. You now have more options to find customers online than ever before, but there are a few hindrances in the way. For instance, digital marketing strategies take time to work and require constant monitoring, tweaking, and testing for optimum performance. That’s why businesses big and small … [Read more...]

3 Ways to Improve Marketing for Your Small Business

Running a small business is not a walk in the park, with statistics indicating that about 90% of all startups in America fail, primarily due to cash flow problems. The good news is, with the right marketing strategy in place, even the smallest business can compete with larger corporations for their market share. In this article, we explore a few ways in which small businesses … [Read more...]

Triggers You Should Use in Marketing Emails to Stimulate Customers to Buy

All marketers exploit some sort of psychological mechanism in their activities. Essentially, they manipulate human nature to get the desired results. Email marketing campaigns don’t represent an exception in that regard, but it still seems like only 30% of email receivers actually fall for these tricks. This fact suggests that it’s not easy to win over customers using simple … [Read more...]