You don’t need a business degree to know that it’s returning customers who are the lifeblood of any business. While it’s important to attract new customers to your products, customer retention should also be considered a huge priority. A paying customer isn’t just paying for your products, …
User Experience Articles and Interviews (tag)
5 Ways to Improve Your Online Business Presence
If you want your business to do well, it needs to have a good online presence. Even if your business doesn’t sell products or services online, you need to be able to have your potential customers find you online. Everyone is active online today, and so is your competition. If you aren’t trying …
What Is Mobile First and Why Is it Important?
Late in March 2018, Google announced a gradual and continuous rollout of the Mobile First Indexing update on their indexing algorithm. Google insists that this update is geared towards giving mobile users a better user experience as the volume of mobile traffic grows exponentially every year. But …
Increased Conversions Make a More Profitable Business
When it comes to getting the biggest bang for your buck out of your digital marketing efforts, the first item on every small business’s agenda should be conversion rates. These are the site visitors who do more than just look around on your site then go away, but who actually become customers and …
