You don’t need a business degree to know that it’s returning customers who are the lifeblood of any business. While it’s important to attract new customers to your products, customer retention should also be considered a huge priority.
A paying customer isn’t just paying for your products, they’re also providing an advertising service by recommending you to others. And thanks to social media, customers can also become ambassadors for your brand, getting involved with customer images, leaving reviews, and sharing their experience with everyone they know. But how do you keep your customers coming back?
It’s a difficult question, and luckily there is more than one answer! Read on for 5 ways to keep your customers coming back.
Make Sure Their Experience Is Always Smooth and Straightforward
If a customer knows that they can come to you, choose a product and there will be no issue either with the website, payment, or delivery, then they’ll happily use you again. So you need to ensure that every aspect of your business, such as your website design, product descriptions, checkout process, warehouse, and delivery department are all running like clockwork. Discover if you can you use Turnitin for free, a tool that will help you make sure your website copy is clear an concise, by clicking the link.
Make it Easy for Customers to Contact You – And Then Respond!
Whether it’s a query about a certain product or an order that hasn’t arrived, if there is a problem, or they’re simply unhappy about the service they have received, ensuring that customers have a simple and clear way to contact you goes a long way. Responding to these queries shows that you’re on the ball and care about your customers. No one likes receiving complaints or problems, but the quicker you respond, the more likely your customers are to return.
Give Them a Reason to Come Back
Your customer might have only wanted a particular item and only intended to use your services once. However if you offer them – for example – a discount on their next purchase or perhaps a free entry into a prize draw, then they’re more likely to return. But remember it’s not always about getting a deal, if you treat each customer as an individual and go the extra mile then they’re more likely to return due to the positive interaction they had with your business.
Create a Unique Experience
There are lots of ways you can create a unique experience for your customers. And if you get this right, then they’ll want to use your services more and more to experience the same enjoyment they did previously. Whether you have a fun and interesting website, or maybe there’s something special about your packaging, or you like to treat customers to free gifts with their orders – once you inspire joy within a customer they’ll keep coming back!
The Human Touch
It doesn’t matter if you have 15 orders or 1500, you should never underestimate the power of the human touch. Sending out something like a quick, informal, handwritten note thanking them for their business will leave a lasting impression!