Strategizing

Small Business Strategy and Planning

The most successful business owners are always thinking ahead. If you are a new business owner, strategizing about mission statements, corporate culture and business plans are things you would be smart to address early on. More seasoned business owners can benefit from articles on everything from setting client expectations to creating a niche for your small business

When Selling a Business, Mind Your Emotions

It’s not easy stepping back from a business you’ve spent your whole life building. Not only is the company a source of income, for many entrepreneurs, it’s how they define themselves: innovator, leader, employer. Even a sale to a family member can be emotionally charged. Over the years, I’ve seen many situations where the business owner managed to keep his or her feelings in … [Read more...]

How to Boost Your Productivity While Working From Home

When you decided to work from home, it’s likely you were drawn to the flexibility and the independence it provides. You can set your own schedule, perhaps working nights and weekends for a big project one week and then sleeping in the next day or two. You can take a break when you want, allowing you to be there for your kids’ recitals or to take advantage of a perfect … [Read more...]

Patent That. What Small Business Owners Need to Know About Patents

Thomas Edison once said, “Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.” Indeed Edison made 1,000 attempts at creating the light bulb before he achieved success. When asked how it felt to fail 1,000 times, Edison responded, "I didn't fail 1,000 times. The light bulb was an invention with 1,000 … [Read more...]

3 Ways Businesses Can Prepare for Natural Disasters

Natural disasters in this country are happening as frequently as ever, and you never know when one is going to strike your place of business. You can't prevent a disaster, but just as you can prepare your home, you can take certain precautions to minimize the damage to your business. Take a Serious Look at Your Building Natural disaster preparation starts with the physical … [Read more...]

How to Start an Online Business on a Tight Budget

Starting a business from scratch with an unforgiving budget is a reality that many entrepreneurs face. It’s not easy – in fact, sometimes it feels almost impossible. When budgets are tight, an entrepreneur is tested to the max and must hustle to make ends meet. Here are some things that you can do to help you along your online startup journey. Forecast Well and Plan … [Read more...]

Famous Slogans: From Witty Word-Play to Inspirational

Most of Don Draper’s finest moments on the television show Mad Men came between guzzling alcohol, chain-smoking and adultery, when he found the time and inspiration to craft magical company slogans for his clients’ advertising campaigns. Mad Men gave us an entertaining, but fictional, portrayal of how some famous company slogans came to be, and why they were so important for … [Read more...]

5 Survival Tips for New Entrepreneurs

When I first started my company, it was me in my living room, with a webcam and some beauty supplies. It has now grown into multimillion-dollar company, with a team of 14 women. Here are the top 5 tips that have helped me grow my business and become a better business owner: Hire Your First Employee Immediately I remember while running to the post office every day, thinking, … [Read more...]

Vision Statement Examples: Tips for Small Business Owners

By definition, vision statements and mission statements are two completely separate things, but that doesn’t stop many organizations from using them interchangeably or combining them to express their current purpose, as well as their vision for the future. Organizations of all sizes and types have invested the time to craft vision statements. Some are short and direct, like … [Read more...]

4 Ways to Keep a Small Business Going Strong

There are countless ways to sink a business. Some of them are quite creative. But most are of the mundane variety. There are more ways to weaken and destroy a small business than there are ways to keep one going strong. Sometimes the key to keeping a business strong is to be familiar enough with what would weaken the business. Some of those common pitfalls include: … [Read more...]

Looking to Grow Your Online Business? Don’t Do It Like This.

Each day of the workweek I send and receive more than 500 emails. And each morning starts by going through at least 100 notifications from our project management software, our servers and clients. And of course a slew of junk mail. But sometimes I encounter spam schemes that stand out for their aggressive, persistent or offensive approach to getting attention. With that in … [Read more...]