Social Media Marketing

Pedaling Tourism: An Interview With Todd Sebastian of Off the Chain Bike Bus Tours

Businessing Magazine sat down with Todd Sebastian, co-founder of Off the Chain, a bike bus tour company operating in Sacramento, California, to learn more about his unique business and what it takes to succeed in the tourism industry. Todd and his business partner, Jason Blessinger, started Off the Chain in 2014, with the goal of bringing a unique and amusing social activity … [Read more...]

The Best Unexpected Places to Network

BusinessDictionary.com defines networking as “creating a group of acquaintances and associates and keeping it active through regular communications for mutual benefit.” And some of the most common places to meet these types of professional contacts include Chamber of Commerce get-togethers, field-based events and trainings, referrals from family and friends, or pretty much any … [Read more...]

The Rise of Social Media in Online Retail: An Infographic

This infographic, submitted to Businessing Magazine by Julian Carroll, Marketing Manager of SnapParcel, points out the latest trends and developments in social shopping. Most notably is the statistic that social shopping is up 26% from 2013 for the top 500 retailers, earning them $3.3 billion from social media sales alone. The infographic also shows which social media networks … [Read more...]

Facebook at 12: An Infographic

Facebook is a popular platform for small businesses to engage their customers and advertise to potential customers. With 1.5 billion users now on Facebook, it’s no wonder that businesses are pouring more time and money into it. This infographic, put together by Tom Hopkins of One Productions, documents how far Facebook has come since its launch twelve years ago, and what you … [Read more...]

What is social media?

Social media are web-based, digital tools and applications that allow people to interact, create, share or exchange information, ideas, and pictures/videos in online virtual communities and networks. Some popular social media sites include: Twitter, Facebook, Wikipedia, Google+, LinkedIn, YouTube, Pinterest, and Instagram. Blogs are also considered social media sites. The total … [Read more...]

6 Reasons Not to Use Social Media

Social media has seemingly become the go-to marketing method among many business owners these days, and many feel it is a must have. However, like any good marketing tool, there are pros and cons. While there are a ton of articles out there detailing the reasons you need to be on board with social media, I will illustrate the opposite. As a marketing professional I am … [Read more...]

What is Digital Marketing?

Digital marketing is a collective strategy of promoting and marketing products or services through digital channels to generate leads and convert those leads into sales. The core medium utilized to accomplish the strategic goals of digital marketing is internet technologies. With the proliferation of internet connected devices, digital marketing efforts are growing at an … [Read more...]