As business becomes part of an immense digital landscape, the information that people find on the internet often overrides what they hear in person. A simple Google search can either break or make your business. Thus, online business reputation management is key when it comes to building and monitoring it.
With the plethora of social media platforms available today, it’s very easy to find comments about yourself and your business on the web. Wherever your online reputation stands, there are several online reputation management tools to consider when it comes to your business presence. The big question is, how do you clean up your online reputation using these tools?
Use Review Management Software
If you find that your business is suffering from negative reviews, the best way to boost your online reputation is to use review management software. Review management software is an efficient tool that allows you to collect reviews, answer questions, and interact with your customers all on one platform.
Not only does it provide the opportunity to gather constructive feedback, but to handle those issues with your customers. It practices transparency and improvement, which are key features in great business models and are great tools to help you offer your customers a better experience.
Enhance Your Local SEO
If you own a brick-and-mortar business, utilizing a review management software also allows you to enhance your local SEO ranking. Taking proximity into account, a high local SEO ranking allows Google to not only see you as a credible business but an essential one to your community.
Develop Your Brand
A big part of growing your business is managing your brand. Take time to brainstorm and refine the identity of your brand by creating a brand that emulates the values and missions that your business represents. More importantly, be sure to cultivate and share this brand through your company’s social presence in order to gain traffic and interactions with customers. This helps combat false and unfavorable information.
Once you have cleaned up your online reputation, the next step is maintaining and managing your positive reputation. What are some major steps to managing your online business reputation?
Craft and Monitor Social Media Profiles
The online reputation management process entails strategic and thoughtful communication. As we are often inundated with information on the web that is constantly changing and evolving, it’s important to keep up with these tides by closely monitoring your social presence. You want to make sure that all the pictures and words that live on the web accurately reflect your brand.
If you have any social media profiles such as Twitter, Instagram, and/or Facebook, be sure to illuminate the values and mission behind your business and brand. Crafting a positive light around your social presence is key in managing your professional standing. It also builds trust with your customers.
Conduct Site and Search Audits
It’s essential to schedule and conduct site and search audits every month. Remove any outdated images or comments that no longer reflect the values of your brand. You want to make sure that as you are evolving your brand, your social presence is evolving with it. Consistency is key!
Prove Your Credibility
Finally, as the leader of your business, take steps in proving your credibility. Sharing any certifications and attending conferences that are relevant to your industry are some great ways to further boost your image and gain trust.
Moreover, involve your customers in your journey by posting news about your business and any milestones your team has achieved. Sharing your company’s progress is not only great storytelling, but also a great way to build familiarity with your customers. Providing high-quality content is essential in online business reputation management.
Take Steps to Protect Your Reputation
As much as it’s important to apply these best online reputation repairs, it’s equally important to continuously monitor and protect your reputation. Remember, providing high-quality content along with customer interaction will help foster transparency and loyalty. Not to mention, conducting frequent site audits is an actionable way to spearhead negative information.
As the tides change rapidly in the sea of digital information, tools like review management software will help you establish a more streamlined process. The key is building trust with your customers. So, with that in mind, be sure to set aside time to strategize and discuss with your team an applicable online reputation management process.