Businessing Magazine Logo Businessing Magazine Logo

5 Benefits of IT That Your Small Business Is Missing Out On

5 Benefits of IT That Your Small Business Is Missing Out On

Every small business has limited skills and resources, but your business is missing out when it doesn’t even have basic IT systems in place. Here are 5 benefits of including IT services in your small business plan.

Increased Communication

Information technology is a way of transmitting information and communicating with others through a computer. Businesses communicate with their clients; clients stay in contact with professionals, and peers share information with each other. With IT communication, employers can send messages to their employees within seconds and professionals can hold virtual meetings with their clients from long distances. Any form of communication becomes possible and easier to do.

Improved communication also leads to reduced customer complaints. The biggest problem when dealing with customers is handling the constant complaints. Even worse than these heard complaints, many of customers never voice their complaints about their bad experiences, so the business never knows what went wrong and, as a result, cannot make improvements. With increased communication channels through IT, customers are more likely to express their discontent with a company, and the company is more likely to make improvements.

Potential for Globalization

The use of IT systems increases the potential growth of your small business. A small business owner who owns a website is more likely to be contacted by global customers. Potential customers find it easier to ask questions through email than by phone or mail and they are more willing to visit websites that appeal to their cultural and language differences.

Enhanced Customer Service

A new trend in the business world is conducting live chats with customers. This is a popular method of contacting a company for customers who don’t like waiting several hours or days for the company to answer their emails. Since IT makes communication faster and easier, it also enhances the quality of your customer service department. Customers are satisfied knowing that they can get all of their questions answered with a few clicks of the mouse.

Having reliable IT services allows your company to improve its customer relationship management (CRM) tasks. You have the tools to communicate with old and new customers quickly and effectively. CRM software also allows you to analyze data and determine the types of customers that need your services and which services they need specifically.

24/7 Availability

In the past, small business owners would simply open their stores in the mornings and close them soon after dark. Today, IT systems give small businesses the option to remain operational 24 hours a day and seven days a week. Business owners can outsource their customer service department to a third party that provides 24/7 online customer support.

Access to IT Support

Having IT services means having access to 24-hour IT support. Most small business operators use computers, POS terminals, and other forms of technology regularly, so IT support is needed to fix hardware or software problems that occur with employee technology every day.

IT support also includes the use of IT consulting services. Consultants help business owners make the best use of their IT services. For those who run in-house IT departments, they can hire consultants to work on temporary projects and fill in for absent employees. Consultants provide second opinions and offer specialized knowledge that is not found with general IT support services.

Information technology is important for owners who want the best for their small businesses. You can expect to attract more customers and increase your customer retention rates. In addition to this, you can outsource these services without having to hire in-house IT staff. This is only the tip of the iceberg when it comes to the benefits of IT, as there are many more benefits to consider when choosing IT services for your business.

short url:

by Tarah Mills // Tarah Mills has always had a passion for writing. Her philosophy is that not only can writing be educational, but it can change the world. While she is dedicated to her work, she still enjoys a good game of basketball, curling up to a good book, and all things Star Wars. She currently resides in the Richmond, Virginia area with her family.

Opinions expressed by contributors are their own.