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The Importance of Storefront Setup for Your Retail Business

The Importance of Storefront Setup for Your Retail Business

Because of the immense popularity of online shopping, you may find yourself underestimating the power of your storefront. However, think of it this way: how many times have you drifted into a shop just because the window display caught your eye? If you found yourself thinking that you do that frequently, that is exactly the point. You should never undersell your storefront, as it is one of the most efficient ways to draw in new customers.

Attract Window Shoppers

Window shoppers are incredibly common – after all, people like to just stroll around the street or the mall and check out what’s in store. People who are waiting for someone are also very likely to keep themselves occupied by glancing into different stores, and making a good impression on them is the best way to draw them in.

Some people walk in just to browse but end up making a purchase, and others will remember what they have seen and will come back when they have the funds to make a purchase. Either way, you want to make sure you get people inside your store so that you can make sales to them.

Introduce Yourself

Even people who have never heard of your brand or have never seen you online will be drawn into your store by a great storefront display. Because your advertising methods are not reaching them any other way, it is essential that you use the time they are in your store to make an incredible impression on them and make them remember you. Don’t make the mistake of believing that you need to be famous for people to stop by and take a look – your displays will do more for attracting street crowds than any online ad can.

Your Own Advertising

Your storefront is your best advertisement, so instead of investing in a lot of other marketing channels, you can invest a bit more time and effort in your storefront, especially if you are located in an area with heavy foot traffic. Even if that’s not the case, you should still make an effort to catch the eyes of passersby and let them know you are there.

Keep it Visible

One of the most important aspects of creating an attractive storefront is lighting it well. You’ll need to find a way to balance the atmosphere you want to create with a clear display that accentuates the products you are selling. Along with the products, you will also want to make sure that signs promoting discounts are clear.

When designing your storefront, you will also want to keep in mind the demographic that you are trying to appeal to. Something colorful will more likely attract a younger audience, while a chic and classic design will appeal to an older demographic.

Get Creative

If your store is set among a host of other shops, you will need to do something to stand out in the crowd and catch people’s eye. You can try out a thematic design that will highlight certain items you have in stock or you can add an extra entertainment element and have real models in the windows, wearing your clothes or sitting on your furniture.

Anything goes, as long as it is in line with your brand voice.

Keep it Consistent

When changing your displays, make sure you do so at every location you may have as well as your website. By doing this, you will send a consistent message to all of your shoppers at the same time.

You don’t want someone to walk into one of your stores and be greeted by a completely different atmosphere than they’ve faced the same day at a different location. You want your shoppers to remember you, but you don’t want that memory to be on of confusion because you sent mixed messages with multiple different displays.

Final Thoughts

Your storefront is an amazing space that you can use not only to display your products, but also to get to know your shoppers and interact with them. Get a little bit creative with your designs, try out different things, and see how your customers react. Don’t just shove anything in your display, hoping for the best, and don’t try to copy someone else either. As long as you are true to yourself and utilize your window space well, you should have no trouble attracting the right crowd.


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by Sarah Kaminski // Sarah Kaminski is a freelance writer and social media marketer. She works with a number of small businesses to build their brands through more engaging marketing and content.

Opinions expressed by contributors are their own.