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How to Make Your Retail Store More Appealing

How to Make Your Retail Store More Appealing

There is more to running a successful retail store than selling great products your customers want to buy. If the interior of your store is cluttered, dirty, painted in outdated colors, or equipped with bad lighting, it won’t matter how great your products are or how appealing your prices are. Most people will want to stay away from an unattractive store.

Make sure your store is clean and well organized at all times. Customers will be turned off by a cluttered store with messy shelves and dirty floors. If there is a restroom in your store, it should be kept clean as well. When your store is clean, well organized, and free of clutter, it will become easier for your customers to notice your efforts to make the store more appealing. They will be more likely to spend more time looking at the great products you are selling.

Would you like to learn how to make your retail store more appealing? Here is how to spruce up the appearance of your retail store.

Plan Your Store Layout Carefully

The layout of your retail store has to be inviting and easy to navigate. You don’t want your customers to feel lost or overwhelmed as soon as they enter your store, as this would probably make them want to leave quickly.

Use furniture, shelving, partitions, and decorative accessories to create a simple yet appealing layout. Then observe shoppers as they walk around your store. If some parts of your layout seem to be confusing to them, try to improve and simplify the divisions you have created.

Get Creative with Retail Shelving

Efficient retail shelving serves different purposes. It allows you to put your products in front of your customers’ eyes, organize your store, and make the most of the space you have.

You can combine different types of retail shelving systems to complement your layout. Cabinets, counters, wall units, gondolas, pegboard panels, hanging shelves, and wire baskets can be used to present different types of products. It’s up to you to get creative with your shelving options, so they truly catch the attention of your customers.

Know Who Your Target Clientele Is

Your main goal should be to make your retail store more appealing to your target clientele. If you want your efforts to be a success, you first need to know who your target clientele is, what they like, and what they dislike.

If your target audience is young children and their parents, your store’s interior design and ambiance should not be the same as if you were trying to attract adults interested in designer brands. Think about the type of shoppers you want to see in your store, and create an ambiance that they will like.

Use Lighting to Create an Inviting Ambiance

Lighting can instantly transform the look and feel of any room, so you have to pay attention to the type and number of light fixtures you have in your retail store. Light can create an inviting ambiance. When it’s not used properly, it can make a customer feel like leaving a store as quickly as they can.

There is a lot to know about how lighting can be used to create different ambiances. The general rule is that warm light with a yellow hue is inviting and nostalgic. Meanwhile, light with a cool hue gives off a modern and active vibe. Cooler lighting will also help a small room appear larger.

Use Colors to Put Your Customers in the Right Mood

Did you know the colors we see can influence our mood? For example, yellow can make us feel cheerful and happy. Red evokes love, passion, and energy, while blue inspires tranquillity and peace.

Knowing this, you can use paint, accessories, and even flooring to add colors and patterns that will make your store more appealing. While thinking about your target clientele and the type of ambiance you want to create in your store, do some research on color psychology to learn how to create the right mood.

Appeal to the Five Senses of Your Customers

Lighting and colors will help make your store more appealing to your customers. However, don’t forget about their other senses. You can use different accessories to add texture to your store. Being able to touch products is already more interesting to many people than shopping online. In addition, seeing different textures in your store’s design will also appeal to your customers’ sense of touch.

To delight their other senses, you could play some ambient music in the background, or burn incense or some candles to add a subtle aroma to the air. If you are selling something edible, you could offer samples to customers who enter your store to make them more likely to buy something.


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by Rebecca Jones // Contributor to Businessing Magazine.

Opinions expressed by contributors are their own.