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How to Develop a Successful Online Marketing Strategy

How to Develop a Successful Online Marketing Strategy

If you want people to know about your business, you need a good online marketing strategy because ad campaigns, print ads, and billboards are not as effective at driving people to your content in the modern market. With new businesses creating new competition every day, you need to establish a strong presence online if you want to guarantee security and longevity for your brand.

What Do You Need to Know to Build a Sustainable and Successful Online Marketing Strategy?

The marketplace today is an increasingly interconnected space where gathering data, analyzing existing resources, and building organic connections have become primary factors in building continued success. This means that your online marketing strategy is more important than ever, but what you need to recognize as a business owner is that it is very different from your online marketing campaign.

The main difference between the two is that your online marketing strategy is the plan that helps you accomplish your goals while your actual online campaign is the work you put towards achieving your goals. Because your online marketing campaign is simply a part of your online marketing strategy, you can have multiple online campaigns executing your strategy.

Before you can sit down to draft the perfect marketing plan that can set your brand apart from your competitors, you need to gather your resources and set your foundations. Here is what you need to do.

Create a Business Plan

Before you can continue developing your online marketing strategy, you need to create a business plan. A business plan is an overview of your company’s current status, expected growth, milestone achievements, and factors that can induce investors and financiers to invest in the business. Your online marketing strategy should be a part of your business plan, since this can help you gain investors as well.

When you develop your business plan, be sure to tailor it to your sector. For example, a coffee shop business plan template would have to include trends in the coffee market to succeed. Also in your plan, you would want assess how other local coffee shops are using online marketing to drive traffic to their websites and stores.

Do Your Market Research

The data you gather on your marketplace, your audience, and your industry can help make or break your business as that data will help to shape your business plan. If your business plan demonstrates that in your sector, you are the most likely to thrive, investors will want to invest in your business and your business plan will be full of information to help you have a great online marketing strategy.

Look at Existing Online Campaigns

Before you build your online marketing strategy, consider looking at what your competitors have done. Note here that doing the exact same thing as your competitors will more often than not backfire rather than help you prosper; however, if you can understand why certain online campaigns are successful while others don’t get traction, you can use that knowledge to build a better and more successful online marketing strategy.

SEO is Important

No online marketing strategy can succeed without sufficient time, thought, and energy being devoted to creating SEO friendly content. Ranking well in search engine results is the fastest and most effective way to draw consistent traffic and engagement to your website. So, optimizing your website and social media platforms should be high on your priority list and feature prominently in your online marketing strategy.

Use Available Tools

Online marketing cannot succeed without the use of tools like Google Analytics. On the surface, it can be difficult to tell how well your content is performing when it comes to driving product sales, and a piece of content can be shared thousands of times without reflecting on your overall sales figures. A tool like Google Analytics lets you see what kind of content is performing better when it comes to actual traffic conversion. Being flexible and adapting your online content and campaign to match what the data reflects is a deciding factor when it comes to how successful your business will be.

Your online marketing strategy should focus on three main areas – your customers, your competitors, and your campaigns. Understanding your customers helps you create a strategy that can lure them people in and help you make more sales, while understanding your competitors helps you learn from other businesses’ successes while avoiding their pitfalls.

At the same time, your online marketing campaign should reflect all you have learned from gathering and analyzing data. This analysis does not stop after you have developed your online marketing strategy. A successful online marketing strategy is one that is designed to be flexible so that it can develop and grow with your business, as well as be able to ride the tides of the modern fast paced global marketplace.


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by Rebecca Jones // Contributor to Businessing Magazine.

Opinions expressed by contributors are their own.