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5 Ways Having an Updated Website Can Grow Your Business

5 Ways Having an Updated Website Can Grow Your Business

If you have an old or outdated website it can hurt your business. This means that updating your website is one of the biggest steps you can take to help your small business grow. There are many updates you can make to your website to help your business to grow further. The following are five ways these steps can help with your business goals.

Showing True Dedication

A good reason to contact a reliable web design agency to update your site is to show your customers and partners that you care about their experience with your business. Some business owners may not know this, but the reality is that an outdated website can make it seem like you don’t care.

When online users see a website that hasn’t been updated, they might think it’s been abandoned for some reason. In a sense, an outdated website design, to a potential customer, is the equivalent of seeing a store with broken windows and a missing door. Most people who see a storefront in a state of disrepair will likely not go into that store thinking it’s closed.

Ease of Use Matters

Mobile use continues to become more sophisticated as time moves on. Newer phones and other devices are being manufactured and updated constantly, which forces sites to evolve. If your site clashes with newer software, than that is going to become a problem for you sooner or later.

A small business that wants to grow shouldn’t have a site that is hard to use. People want to be able to navigate your site seamlessly, and your goal is to update your site regularly so that you can provide this kind of experience. This may seem a little tedious, but the trouble is worth it.

It also helps to have a site that isn’t slow. Having a slow site speed can make customers leave your site if they feel it is taking too long to look at your website. With so many updates being made to technology keeping up with the changes will help to improve customer retention.

Sparking Your Creativity

Small business owners need to garner inspiration, especially when things get hard. As a business owner, you know how many things could go wrong in one day, which is why you need the support of your customers.

Properly updating your site continues to bring your customers in, and you’ll see those numbers. This phenomenon should help you feel inspired to provide content, products, and services that your customers are looking for. You’d be surprised how easily business owners get comfortable and stop offering more content or new products. You don’t want to put yourself in that position because that could be part of your downfall. Customers may begin to lose the excitement they had with your brand and may get lured away by a company that updates and offers new products or services frequently.

Improving Your Sales

Your company’s ability to make a sale relies on your site’s ability to make the sale as easy as possible. Some companies miss a sale because a customer found the purchase process confusing or was shocked by the shipping costs.

Updating your site and redesigning the purchasing process allows you to learn why customers are leaving your site. The right web designer can help clarify the purchasing process and steps to make it easier for customers to finish their purchase. A good web designer can also create a process that isn’t confusing and doesn’t take too long to load. As previously mentioned, speed is important for customers; online users judge your site on how quickly it can load compared to your competitors. Frustrated customers might leave if they feel they can get things done quickly at another site.

Making Yourself Shareable

It’s important to realize how important it is for sites to be shareable right now. Online users are willing to share your site if they find it helpful or enjoy your products or services. You should definitely ensure you have share buttons throughout the site if you don’t have this.

Sharing has become much easier nowadays, thanks to social media accounts, but those who do not update the visual aspect of the site can face a problem. A site that hasn’t been updated won’t look appealing, and that’s not a good thing if you want your site to be shareable. An older looking site might make people feel embarrassed to share it, and if you want your business to grow, then this is not something you want your customers to feel.

These are just some ways updating your website can help your business grow. It might take some time to see the results of your efforts, but be patient, and you should be able to see growth in time. If you haven’t made any updates to your site in a while this may be a great time to start making those upgrades to your business’ website.


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by Samantha Higgins // Samantha Higgins is a professional writer with a passion for research, observation, and innovation. She is nurturing a growing family of twin boys in Portland, Oregon with her husband. She loves kayaking and reading creative non-fiction.

Opinions expressed by contributors are their own.