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Why Every Startup Needs Social Media and How to Use It Effectively

Why Every Startup Needs Social Media and How to Use It Effectively

When you are starting out in business, one of the biggest issues you have is that nobody knows who you are. Whether you are a local plumber, a writer, or someone who has created a new piece of software – you need to overcome this hurdle. When someone needs something, you want them to think of you first, rather than your competitor.

Social media can help you to build a memorable brand and do so fast as it is one of the most effective ways to reach a bigger pool of potential customers or connect with an audience. You only need a few people to share some of your posts or products to start to become known. So, today, we thought we would share a couple of easy approaches you can use to take advantage of as many social media platforms as possible.

Invest in the Right Tools

It is well worth taking a look at some of the excellent social media content tools that are available. For example, contentcal.io provides you with a suite of widgets that you can use including a web snipper and note function that enables you to collect ideas as you go. Plus, they also offer a scheduler and several other useful tools like the ability to collaborate with team members and prepare content to be posted to multiple social media platforms.

Potentially you can do all of this manually, but taking this approach will mean that you are making your life a lot harder than it needs to be. Using the right tools will keep you organized, speed up the process and help you to provide good quality content to help you stand out for the right reasons.

Schedule Time to Post Regularly

Next, you should know that you must post regularly. Doing so greatly increases the chances that you will gain conversions and keep up engagement via your social networks. It will also train your audience to expect to see something new and interesting from you at about the same time every week. Once you become adept at producing interesting and engaging content many of them will look out for your updates.

Get Close to Your Audience

It is important to understand what your potential audiences like and to be where they are. For example, right now, if you want to reach young people, TikTok and Instagram are the sites to be on. Whereas, for people over 50, Facebook is a far better choice. You can find out more about the biggest social media platforms and learn how to select the right ones for you by clicking here.

If you are short on time, resist the temptation to do nothing. Instead, choose one platform and become familiar with that one first. The important thing is to act and begin to get your brand out there.


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by Rebecca Jones // Contributor to Businessing Magazine.

Opinions expressed by contributors are their own.