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A Complete Guide on How to Legally Start a Sportsbook or an Online Casino in the US

A Complete Guide on How to Legally Start a Sportsbook or an Online Casino in the US

Just how does one start an online gambling business in the US? What are the requirements one has to meet to begin an online gambling business? We shall discuss all these in great detail further ahead.

To start an online gambling business in the US, you need the following:

  • Obtain a gambling license in the US.
  • Be aware of federal laws pertaining to gambling as failure to follow the federal law will lead to cancellation of the gambling license.
  • Creating an online casino website.

Major steps to legally start your online casino in the US

1. Getting a gambling license in the US

gambling license is a certificate of authority issued by a licensing authority of the US government. This is typically required by any startup which wants to open an organization that is aiming to be a gambling business including an online casino or online sports betting website. Due to various restrictions by US federal laws, it isn’t easy to get your hands on the license. The requirements for issuing a gambling license can vary according to licensing authorities.

To get a genuine online sports betting license from the US government, the owner needs to complete requirements beforehand (like proving that the employee and owner are not criminals and are of good character, disclosing financial details, and so on). After this, it is time to apply for a license in one of the legal gambling states in the US. Make sure you follow all laws and regulations by the US government.

The only federal law that concerns regulating online gambling business in the US is the Unlawful Internet Gambling and Enforcement Act. During 2006, online sports betting was seeing revenue which the government had not expected to see. These spikes were unpredicted, and therefore the law was put in place to regulate this.

The Unlawful Internet Gambling and Enforcement Act states that “Those who want to play online gambling will not be considered criminals”. It also legalizes the operation of a gambling website in the US. The act does prohibit gambling businesses from knowingly accepting any payments from their clients or any individual in connection with the participation of another person in a bet or wager that involves the use of the internet and that is considered as an unlawful act under any federal or state law.

2. Creating the Online Casino Website

After acquiring a gambling license, it is time to create an online gambling website and start earning profits. A well-designed website will ensure that your online gambling website is popular, profitable, and guaranteed to succeed. The design must be of superior quality, attractive, and differentiated among other platforms of a similar kind. Still, most importantly, it must be unique so that it can be differentiated from the competition, and people will remember it.

For reference, it is recommended to check out the top players in the market, such as Pennsylvanian online gambling. Their online sports betting website has what it takes to attract and retain customers. Some points to consider while developing a legal online casino in the US:

  • Choosing reliable software providers.
  • Selecting the preferred gambling content.
  • Ensuring secured and verified methods of payment.
  • Concentrate on marketing and promotion activities to boost and retain customers.

The most crucial step in opening an online gambling site is acquiring a high-quality gambling software provider. It will both set and determine the website’s performance and fulfill client’s expectations. The casino’s payment processing platform should be able to process high-caliber services like multi-currency support, antifraud, advanced risk management, and the integration along with multiple deposit and withdrawal options. The final step is marketing. Once your website is completely ready to open, it will be necessary to quickly gain a customer base and retain them for continuous profits. An effective marketing strategy will help accomplish this. Setting up an effective affiliate system of promotions on TV, newspaper, blogs, online ads, and so on will enable website engagement and increase traffic.


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by Dirk DeBie // Contributor to Businessing Magazine.

Opinions expressed by contributors are their own.