If there is one sector that has benefited from the COVID-19-related economic shutdown, it’s eCommerce. As more people and cities are put under lockdown, physical shopping is dwindling by the day. And since people have to shop for essentials, consumers have relied on online shopping.
To put things into perspective, there has been a 32.4 percent increase in online shopping during the COVID-19 era, and this popularity is expected to linger at least for the next few years. To this end, businesses should rise to the occasion to devise concrete digital marketing strategies to thrive under the new realities.
Having more affordable and quality products than your competitors isn’t enough to boost revenue. If your competitors rank in the first-page search results and you don’t, the chances of customers stumbling on your site are low. As a result, it would be best if businesses invest in their eCommerce SEO strategy.
How to Market Your eCommerce Business
Whether your e-business is a startup or established shop, it’s critical to stay updated with the current marketing trends. It’s already a milestone having launched your website; however, to stay ahead of the pack, it’s vital you pay attention to the tips below.
Create Engaging Content
After setting up your eCommerce website, the next step is generating content for it. Creating unique and original content that resonates with your customers sets you apart from your competition and keeps your audience engaged. It makes your audience want to be associated with your brand. With this knowledge, why not create genuinely compelling content for your business?
Optimize Your Website
Next, you should ensure that your website is optimized for SEO. Are you wondering how? Test that the loading speed for your website is fast and ensure that the layout and design are user-friendly. You want your customers to naturally feel inclined to complete a purchase while on your site.
To ensure that Google ranks your site higher, conduct in-depth keyword research to find keywords related to your business. If you are wondering where to start, tools like Ubersuggest help you identify keywords that accentuate your potential customers’ intent.
Other strategies to optimize your site for SEO include:
- Optimize your site for mobile device use
- Encourage quality backlinks
- Optimize for on-page or off-page SEO
- Analyze your website data
With organic ranking (SEO), results won’t come overnight; however, with consistency and persistence, you will start enjoying the fruits in due time.
Social Media Marketing
Social media and eCommerce are inseparable. Social media is free yet powerful, but since everyone knows that, you need to develop a unique social media strategy to stand out from the crowd. How so?
Below are some tips you could follow to realize tangible results from your social media marketing.
- Develop a solid social media plan
- Create unique, frequent, and compelling content
- Avoid too much self-promotion
- Utilize videos and photos for your content
Don’t spread yourself thin by utilizing all social media platforms. Identify the channels that your buyer persona is likely to be using and confine your social media efforts to those channels.
Content is being watched now more than ever. 85 percent of US internet users watch online video content every month, 54 percent of consumers prefer videos for the brands they are interested in, and 87 percent of marketing professionals use videos as a marketing tool.
With such captivating statistics, it would be inconceivable to neglect video marketing for your e-business. And the good thing with videos, you can use them on several platforms.
Use Pay Per Click (PPC) Advertising
Sometimes you have to pay to play. PPC is a paid, aggressive marketing tool that helps you put your products in front of your customers. It also helps you segment your clientele to ensure that your promotion is specific, yielding optimal benefits.
Spending money on marketing is vital when you want traffic that eventually leads to conversion. PPC helps you achieve this. And unlike SEO, with PPC, the results are instantaneous.
With increasing competition, being in touch with the latest marketing trends isn’t an option if you want to win the eCommerce battle. Again, with the fast-changing and unpredictable environment, deploying disruptive marketing strategies is critical for businesses.
Try to implement the above tips for the next few weeks. Afterward, take stock and identify what works best for you.