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4 Ways to Simplify Your Payment Process for Customers

4 Ways to Simplify Your Payment Process for Customers

All businesses need to think about how their customers will be impacted by any changes. One important aspect of business and customer interaction is payment processing. You will want to select a payment processing service that will keep your customer’s information confidential and will also allow for various forms of payment, such as checks, credit cards, and cash. While there are other ways to process payments, credit and debit cards are by far the easiest and quickest, so nearly all businesses that operate in the US use this payment option. Businesses should also supply a customer-friendly checkout process that offers a variety of tools.

Here Are Four Ways to Make the Process Go Even Faster

Keep Credit Card Information Stored

When credit card information is stored for future use, the process is streamlined. The next time the consumer places an order, the stored information is filled in automatically. Most vendors use strict cybersecurity precautions to ensure that no breaches can occur. This allows the information to be saved for subsequent transactions without risking the customer’s information being stolen or lost.

Utilize a Simple Processing System

Simplicity is always the key when quickly processing payments. There is no need for companies to use complex payment systems or hit the consumer with unreasonable fees. If possible, always match the customer’s needs with what the business can offer. This will make for a very efficient, safe, and expedited way of processing transactions.

Mobile Point of Sales

Mobile Point of Sales (MPOS) is a system that has increased in popularity over the last few years. Consumers can now check out at different areas of the store such as mobile self-checkouts. This high-tech approach is time-saving and easy. This also assists customers who have speech or hearing issues, who may struggle to interact with an in-person cashier.

Mobile Pay Transaction

Mobile pay is the latest in fast and secure checkout. Customers can use their own cell phones to make purchases. Mobile pay options allow your company more flexibility and makes it easier for customers to commit to purchases.

Businesses should always supply updated technology to create the best customer experience. Remember, the payment process should always be designed to satisfy the customer rather than the staff or business model. It’s better to make things a little harder on you so that they’ll be easier on your clients. The easier it is to pay you for your services, the more likely your customers will come back later.

Ensure that your payment process is client centric. Offer several tools and payment options. Cross-functionality is the key, and the process should also be user friendly. If the customer cannot pay for their items in a safe and efficient manner, they will likely go elsewhere.

 

Not everyone is tech-savvy. There are individuals who still prefer to do things the old-fashioned way. However, most customers rely upon their iPhones to look for sales and coupons that can be scanned.

The bottom line is keeping it simple. No customer wants to spend several minutes mired down in a payment process where they get lost. To create the best user experience, always put the customer’s needs first. You can contact a merchant services consultant firm for more information.


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by Brooke Chaplan // Brooke Chaplan is a freelance writer and blogger. She lives and works out of her home in Los Lunas, New Mexico. She loves the outdoors and spends most of her time hiking, biking, and gardening. For more information, contact Brooke via Facebook at facebook.com/brooke.chaplan or Twitter @BrookeChaplan

Opinions expressed by contributors are their own.