Choosing the right landing pages for your keywords is a key to SEO success, especially if you are going to buy quality backlinks. You are not going to rank if the page you decide to use for your target keyword doesn’t match what Google wants to see.
What Is a Landing Page?
A landing page, in terms of SEO, is the page you want Google to rank for your target keyword. Each landing page should appeal to the different audiences that are going to find your page through that keyword.
Two Types of Searches
An important factor to consider when choosing the right landing page is how Google is classifying the search query. Google thinks about what the intention is for searching with the keyword and what results he or she wants to see. There are two categories for this classification: transaction-based queries and informational-based queries.
Transaction-based queries are where the searcher is trying to find a business to supply them with a product or a service provider to supply them with a service. Informational-based queries are when the searcher is just looking for information related to a topic.
In order to figure out what type of search your keyword yields, you can just go to Google yourself and search for the keyword. What type of results do you see? This can tell you what you want to know. You will want to optimize your keyword on a page that Google is already promoting for that query to help make your job a lot easier.
How to Add Keywords to Your Landing Page
Now that you know which keywords should go to which landing page, you can also think about adding keywords to further improve your landing pages.
Use Keywords in the Domain
Using keywords in your domain does play a role in how well you are going to rank in terms of search results. Incorporating keywords into your domain will make it easier for people who enter your site. Visitors want to know quickly whether the website they have arrived at is what they are looking for. People are in a rush, and they want to know right now. One of the easiest ways to tell is if they are looking at the domain name with the right keywords.
Add Keywords to Images
While it may not seem like a big deal how you label images, it is important. Search engines do crawl the images, just as they do the content. You want to make sure you add keywords to your image’s alt tags when appropriate so that crawlers index the landing page’s images in the search results. You also want to give your image a title. Many people won’t necessarily see the title when they land on the website but someone who hovers over the top of it might. You don’t want a generic description, such as “IMAGE 3.” This won’t give your visitor any information, and it can lead to a lost lead.
Index the Landing Pages
Once you have optimized your landing pages for keywords, you need to make sure that you are indexing your landing pages. You may already have an XML sitemap solution that updates every time you make a change on the website. However, if you aren’t already doing this then you need to make sure you take advantage of indexing your landing pages. This way, crawlers can know exactly what your landing page is about, and it will be placed in the right search results. Don’t spend too much time optimizing keywords on your landing page and then have it fall flat since it won’t show up in the search result.
When you buy quality backlinks, you want to make sure you take advantage of what you are paying for and the links go to the correct landing pages. Remember that if the user doesn’t like what they are finding on the website, they will bounce and this will negatively affect your bounce rate. Search engines need to see relevancy too, so choosing the right landing pages and keywords is key to your success.