The global cyber security market was valued at $156.5 billion in 2019 and is expected to expand at a compound annual growth rate of 10% from 2020 to 2027, according to figures released by Grand View Research. The industry plays a vital role in the fight against online threats like data breaches and fraud. However, the numbers also indicate that the market is well-defined and cyber security services are highly competitive.
On the other hand, business owners are waking up to the reality of the risks their organizations might be exposed to, which is a good opportunity for start-ups to generate leads and grow their profits. Certain marketing techniques can be applied to all industries and could be quite effective for your firm too. In fact, they help you reach, engage, and nurture your prospects the right way. Take a look.
Data Driven Content
Content like social media posts and industry leading blogs help your business drive conversions, build trust, increase authority, and improve web traffic, says an article by Semgeeks Digital Agency. It starts right from an email, which is a direct form of audience targeting and ensures maximum visibility. Further, make sure to review, react and respond to every message on social media platforms as promptly as possible. You can also work on case studies and videos, with the help of reliable strategists.
Focus on Educating Customers
People who read a lot develop a thicker cortex, which handles higher-order thinking, which helps such people have a more thoughtful and evaluative lives, according to an article by Psychology Today. In fact, most of us are aware of these benefits and wish to educate ourselves on different key concepts and ideas. Therefore, try to focus on teaching your audience through meaningful resources and actionable advice. Offer in-depth insights into your offerings and talk about the types of cybercrime and attacks and how to mitigate the risks. This is more effective in engagement than pushing your products on your potential customers through paid advertising.
Sense of Urgency
Studies have found that 60% of businesses do not have a cyber security team in place. So, try to convince them of the importance of such security. Use the correct words, write powerful subject lines for bulk emails, induce FOMO or Fear of Missing Out and keep the pressure on, according to an article by Search Engine Journal. In fact, you can also roll out urgency driven offers and discounts. However, make sure not to include excess negative statistics, only the most realistic ones, to avoid terrifying your customers.
Go Beyond Expectations
As a cyber security start-up, meeting expectations is not good enough anymore. You need to exceed your customers’ expectations to stand out among the crowd. Contact your buyers before they complain, send unexpected coupons, personalize interactions and maintain an intelligent workflow on all social media platforms. Lastly, make your website interface simple and easy to navigate. These are great ways to retain customers too.
If you wish to improve sales and boost loyalty that lasts well into the future, ensure that you have solid online relationships with existing and potential customers. Work closely with trusted professionals to hone your digital communication based on your target audience.