There are very few scenarios when businesses do not need to have a web presence in this current digital age. Consumers are now turning to the internet for everything, from the location and products being offered, to the operating hours of a business. This is why all businesses should look to have a website, even if it is just a simple but well-designed one. There are still many steps you have to take in order to build a website, so here we cover a number of tips worth following in the process.
The Purpose of the Website
The first step is to simply determine what the purpose of the website is. Once you have this information, then you can design and build around this. If you are looking to sell products and include different payment options on the site for example, it will take a little extra time to set up.
Domain Name and Web Host
Domain names are one of the most important features of a website, as it is the URL that is shared to all clients and is used to promote the site on social media. That is why you should pick one that is easy to remember and type in and will not result in confusion. You must also then check the availability of the choices and then purchase and register the domain. This can be done at the likes of GoDaddy, Wix, Squarespace, and Domain.com.
Following this, you then need to select a web host, which is a server where all the data is stored for the public to access at all times. Most will look for an external host, as hosting your own website can be very pricey. The likes of the previously mentioned Squarespace and Wix also offer hosting, which is why they are so popular.
Websites are much more than just a homepage, so you will need to look at creating multiple pages for the different parts of the business. This will need to include the likes of a contact page and different areas for selling the products or services. These pages will also need to be well optimized to ensure it is picking up well in search results.
A strong SEO strategy can really help, once you have created your website, in driving potential leads. This involves choosing the right keywords that are relevant to your business and that potential customers will be searching for. Another is to publish fresh, informative, and unique content onto your blog, which also helps to position your business online. Internal and external links are also very important. Internal links are those on your pages that lead to others on the site and external and those linking out to high authority websites. When onto this part, you also need to conduct website quality assurance checks to monitor broken backlinks and a bad user experience. This should be regularly done, as if there are errors, it can really affect the experience for customers.