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6 Reliable Strategies To Fund Your Startup

6 Reliable Strategies To Fund Your Startup

Choosing to begin a new company is an exciting milestone in life. You’ll need to have a business plan, which involves brainstorming sessions. You’ll also have to determine where you’ll get the funds to get your idea off the ground.

Although generating brilliant ideas and drafting business plans are essential steps at the beginning of a new venture, many entrepreneurs find themselves stuck even before making the leap from business potential to actuality. Truly, it isn’t easy to find adequate financial backing for a new business.

Financially speaking, the economic downturn caused by the pandemic aggravates the difficulty of starting a business at this time. The primary obstacle to funding an excellent business idea is typically cash.

Venture capitalists are already paying close attention to tech-based ideas, so finding angel investors and venture capitalists are becoming increasingly complex. What do you need to do to start your business? Here are some strategies to consider.


Often referred to as bootstrapping, self-funding is the cheapest and most effective way to start a business. A business plan and traction are often necessary before getting funds for a first-time entrepreneur. Investing from your savings or soliciting contributions from your family and friends is a good option. It’s less formal and less expensive to raise funds because fewer formalities and compliances are required. Moreover, family and friends are usually flexible on interest rates.

Starting a business by borrowing money from your relatives or friends is a classic way to launch a company. If they support your dream, it will become easier to convince investors or banks of its legitimacy. They could be more willing to help you with financing your startup business. If you do resort to friends and family that can provide loans, it’s a good idea to get legal advice before doing so, specifically if you are receiving the funds as a loan.

Borrowing money has the downside of leading to lost friends and soured family relationships. Choose your friends and family members carefully if you decide to partake in this approach.

Nonetheless, the best option for funding is self-funding or bootstrapping because of its advantages. When you use your own money, your business is tied to you. Over time, this is a good point for investors. However, this approach is only suitable if the initial expenditure is modest. Many businesses require funding early on, and to go beyond many more months or years takes more of an investment, which is why bootstrapping may not work for them in the long term.

With bootstrapping, you stretch resources (financial and otherwise) to the maximum extent possible.


One thing remains the same, no matter what stage your startup is at, goals and valuation. Perhaps one important thing you’ll need to do is come up with the right fundraising strategy. Gather additional info and put it to practice.

The fundraising strategy encompasses what you intend to do to acquire funds. Although it does not have to be too detailed or complex, a fundraising strategy is typically a written document. The very act of composing a document will raise awareness of fantastic entrepreneurial ideas and promote essential thought processes.

To ideally place yourself in front of the right people, your strategic fundraising plan needs reliable groundwork. At the very least, a fundraising strategy should address these five questions: Why do you want to raise some capital? Who do you raise these funds from? How much do you need for funding? When do you need to raise money? How will you go with the process of raising them?


Recently, crowdfunding has been gaining popularity as a method of financing startups. More than one person can contribute, pre-order, lend, or invest at the same time. An entrepreneur describes his or her business in detail on a crowdfunding platform. Among the goals he speaks about are how much he expects to earn, what funding and for what reason he needs, etc.  Then potential donors can read about the company and decide if they like it. The business’s supporters pledge money online with the promise of pre-purchasing products or donating. Anyone can hand out cash if they firmly have faith in your business potential.

Crowdfunding offers the added benefit of generating interest in the product, thus helping to market it alongside financing. Getting the consumer to accept the product you are developing is also a plus. If a company has a particularly successful campaign, it might attract venture capital investment down the line. This process cuts out professional investors and brokers and places funding in the hands of ordinary people.

Also, consider that crowdfunding is a competitive place to earn funding, so you may not find crowdfunding an effective way to raise money unless your business is stellar and able to get consumers’ attention with an accurate description and images online. But still, you should never give up trying this method, as it’s usually natural and common to have fears when launching a startup.

Small Scale Business Loans

Some banks specifically offer to lend to small businesses.  Historically, banking institutions have tended to be cautious about lending to small businesses, making it difficult to qualify. Aside from these conventional financial institutions, some alternative lenders may be able to provide the money your business needs to succeed.

On the negative side, there are some predatory lending companies out there. Don’t sign on the dotted line without knowing who you’re borrowing from.

Angel Investors

Throughout the process of financing, every business goes through several stages. Startups often need to transition from one option to another, funding as required. The initial round of funding can be crucial for angel investors. Although their investment may be indebted, it provides a viable option for the startup of the business. After the initial stages of your business, angel investors often leave you to deal with your problems. Angel investors are also independent entities that operate independently without committees or advisors.

Venture Capital

The first thing to remember is that not all entrepreneurs are suitable for venture capital. It’s crucial that you immediately understand venture capitalists seek technology-driven businesses and companies that have a high potential for growth in sectors like communications, information technology, and biotechnology.

The purpose of venture capital investment is to raise capital to help a company carry out a high-risk project that appears promising. Investments by venture capitalists may include giving up equity in your company to a third party. Venture capitalists typically expect an excellent payoff on their investment when your company goes public. Find investors with the knowledge and expertise to help your company succeed.


It’s reasonable to assume that external funding is needed to grow fast. If you bootstrap and do not acquire external funding for too long, it may be challenging to utilize market opportunities.

Although it may be easier than ever to start a business nowadays due to many lending options, responsible entrepreneurs should assess and evaluate how much monetary assistance they truly need.

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by Brian Perry // Brian Perry is a contributor to Businessing Magazine.

Opinions expressed by contributors are their own.