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How to Use Social Media to Market Your Business Properly

How to Use Social Media to Market Your Business Properly

It’s interesting to see how much social media has revolutionized the many ways that people and companies engage with each other. By using it the right way, any social media platform can become a conduit for the growth of your company. If you’re unsure of the best ways to engage with social media platforms, consider the following tips.

Create Continuity with Social Media Handles

When people are searching for your business on social media platforms, it’s best to maintain a sense of continuity. Your followers should be able to look at each platform and gain a clearer sense of what your company represents. Secure the same name across all of your social media platforms. If the name is already taken on one platform, put a word like “shop” or “TheReal” in front of your business name. This might help to secure the same, yet unique handle or title.

You can even place an underscore in between words to help you secure the same name. In your effort to gain continuity, make sure the name is easy to understand and spell. Thanks to the fast-moving pace of technology, so many people want to access information quickly and easily. If there’s any semblance of a hassle, they’ll move on to something else. You want them to remember your content and your brand name. Make sure it’s easy to say, spell, and look up.

In addition to your name, the content and messaging should be consistent. This also includes the colors you choose for your posts. If the colors are navy blue and magenta on Facebook and pale green and off-white on Instagram, this is going to be confusing for people to take in. When your company branding is consistent, a person can glance at a photo or read the caption and know it’s coming from your brand.

Keep Tabs on the Evolving Conversation

There’s something pretty tone-deaf about entering a conversation without having any idea of what others are talking about. One of the best ways to remain relevant as a company involves actively engaging in the ongoing conversation. On social media, it’s important to know what people are saying about your company, trending topics, and important matters. At the start of each day, you can easily look up the trending topics. Find ways to address current topics in tandem with your brand’s promotional content for the day.

Furthermore, it’s wise to know what people are saying about your company. If it’s good press, you can always retweet or repost it. If it’s bad press or a negative review, it’s wise to address the commenter or situation directly. Social media monitoring services allow you to remain aware of the ongoing conversation surrounding your brand. It also helps you to remain engaged with digital conversations in a productive way.

Use the Platforms Your Target Customers Use

Before you even start your company, you should know exactly who your target audience is. This helps you to know which platforms are most important for you to dominate. If your target avatar is a Millennial woman, build a strong presence on platforms like Facebook, Instagram, and YouTube. If your product is primarily geared toward medical professionals, check out some of the most popular medical hashtags on sites like Twitter and LinkedIn in order to find and connect with your ideal clientele.

Put the Right Information in Your Bio

When you’d like people to take certain actions, you have to tell them. If you’d like for them to check out your shop, tell them in the caption. As you tell them in the caption, redirect them to the link in your bio. Even though you’ve redirected them to your bio, make sure the link is there. This is a simple mistake that many people make. Always check your bio, page, and websites to make sure everything is consistent with what you want your followers and potential customers to do.

Social media can be a tricky thing to conquer. After all, there are so many brands and new accounts that emerge every single day. However, the key to conquering the game involves consistency, adaptability, and creativity. By using these tools and implementing the right strategies, you can build a brand that gains the visibility and profitability you ultimately desire.


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by Samantha Higgins // Samantha Higgins is a professional writer with a passion for research, observation, and innovation. She is nurturing a growing family of twin boys in Portland, Oregon with her husband. She loves kayaking and reading creative non-fiction.

Opinions expressed by contributors are their own.