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Why Businesses Should Be on TikTok

Why Businesses Should Be on TikTok

It is estimated that there are some 800 million people from all across the world using the social media app TikTok, with the main demographic of users sitting within the 16 to 24 age range. Despite it appearing to be something of a fad, it is actually the fastest growing of all the social media platforms out there and is a potential gold mine for businesses both big and small.

In simplistic terms, the app is very similar to Instagram but it uses videos rather than photos. Thanks to the user-friendly nature of the app, it is super easy to make highly creative videos, and all to the backdrop of the very latest chart music. This means that businesses do not require lots of marketing spend or a full team of experts to produce content for it – videos can be made with next to no budget and by pretty much anyone; all that is required is a cell phone and the inclination to get out there and produce some content.

Not a One Size Fits All Platform

Despite TikTok being suitable for pretty much any business, there are some for whom the app is better suited. For instance, those businesses that have a younger customer base of between 16 years and 30 years old, are looking to grow awareness of their brand, and can easily show off their products or services over video are best suited for TikTok. Any businesses that do not meet these criteria can still make use of the platform but should not expect their content to perform as well as those whose businesses do meet that criteria.

It is important to remember that TikTok is not a serious app and so if a business thrives from being professional, such as an insurance company or a law firm, then it is probably best that these businesses steer clear from being on there. However, consumer brands such as Skittles, Nike, Universal Pictures, Chipotle, Pepsi, and Fenty Beauty are all businesses that are perfect for TikTok and have done well from being on it.

Types of Content

When it comes to making videos for TikTok, there are a number of different types that a business can produce. These are listed below.

User Generated

As a business’s following grows, more and more of these followers will start to produce their own videos that are relevant to a business. These can then be shared by a business on their own TikTok account. This is a quick and easy way of putting out content on the social media app without actually having to do anything. Any business that is interested in buying TikTok followers, they should follow the link.

Team Created

The most effective content to be shared on TikTok for any business are the videos that have been created in house by the marketing or sales team. This way a business has full control over the types of videos that go out and the content on them. The messaging can be easily tailored to include a call to action.


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by Rebecca Jones // Contributor to Businessing Magazine.

Opinions expressed by contributors are their own.