Healthcare is one of the largest industries in the world, and it’s only getting bigger. The industry has seen many changes over the past decade, with more changes to come in 2022. With predictive marketing strategies being used by healthcare companies across the globe to generate revenue, here are six trends that you should expect from this industry.
Virtual Care and Remote Medicine
The growth of telemedicine is expected to continue in the healthcare industry over the next five years. The benefits of remote medical practices are numerous and include:
- Providing better access to specialists for patients who live far from clinics.
- Helping doctors maintain patient records securely online.
- Improving overall patient outcomes with more accessible diagnostic methods.
In 2022, people will continue virtual care and remote medicine to get these benefits.
Better Data Analytics to Improve Patient Outcomes
With the use of big data and analytics to drive healthcare outcomes, more studies are continuously being done about various techniques that can help improve patient care. As a result, there will be an increased focus on using analytical programs to find trends and gather information from electronic health records (EHRs). In addition, algorithms used to analyze all the available data will help identify patterns and provide suggestions for improving healthcare practices.
Many hospitals will also seek out professionals with health analytics certificate credentials, since healthcare analytics expertise can lead to lower costs and better patient outcomes. Since many individuals have growing concerns about safety and privacy in electronic health data, this trend will evolve.
Telemedicine Replacing In-Person Care
With telemedicine options regularly replacing in-person care, patients are sure to benefit from easier access to doctors and specialists who can deliver treatment remotely. In turn, healthcare marketers will also benefit from an increased number of patients being available to them through telemedicine and better customer data that can be used for follow-up and future marketing efforts in 2022. This will also lead to more patients using virtual care as the first line of defense, rather than visiting live clinics and emergency rooms.
Medical Records Security
With more and more healthcare data being stored online, the ability to access sensitive EHRs is increasingly important. In addition, patients want to know that their medical records are secure and safe from cyberattacks and other digital mischief. Marketers must also do everything they can to promote a positive image of their company so that patients feel comfortable using telemedicine.
Social and Mobile Health Practices Will Become the Norm
Healthcare marketers will find more ways to market their products and services across social media channels in 2022. As a result, they will need to engage patients through these platforms, such as Facebook, Twitter, Instagram, and others. In addition, healthcare practices will increasingly use mobile technology to access patient records and deliver remote care. For example, patients can order a prescription or a refill from their smartphone from the convenience of their home.
Recruitment and Retention of New Skills and Talent in the Digital Space
With the demand for healthcare providers to provide more telemedicine services, they will need to adopt new technologies and skills that are not always easy or affordable in 2022. Traditionally, physicians have been able to rely on staff members such as nurses who receive most of their training through schools. Now it’s up to them to spend considerable time and money developing new technology skills.
A significant part of the future in digital healthcare lies in integrating wearable devices into patient care. The convergence of Internet-of-things (IoT) and wearables mean that people will be able to keep track of their own health more actively than ever before. They can even use smartwatches, activity trackers, and other devices to measure heart rate, blood pressure, calorie counts, and more. Also important is the ability to monitor patient behavior over time with these tools.
Health Apps Booming in Popularity
With an estimated 5 million health apps available by 2022, there will be many choices for patients when it comes to mobile healthcare. In the future, patients will continue to use health apps to track their own medical data and monitor their behavior over time. The most popular health apps are those that help people quit smoking and lose weight.
Conclusion
As the healthcare industry continues to grow and evolve, there will be many changes that you can expect in 2022. With technology advancing at an exponential rate, it’s only natural for marketers to have many questions regarding their digital marketing strategy. Knowing these trends makes you well-positioned to dominate the market!
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