The foundation of brand identity is a favorable reputation based on honest feedback from satisfied customers. Whether you are a multibillion-dollar company or a fledgling startup, brand identity distinguishes you from the crowd. Almost 90% of marketers consider brand awareness their topmost goal.
According to 2019 Edelman research, 81% of customers believe they must trust the brand before making a purchase. Brand identity is crucial not just to drive sales, but also to inspire customer loyalty, resulting in repeat sales, which comes at 20% of the cost of new customer acquisition. Considering the significance of branding for the top- and bottom-line, companies need to tap into all possible ways of creating brand awareness.
So, here’s a look at how companies can promote their brands in the most simple and cost-effective, yet powerful way.
Using Customized Printed Tapes to Strengthen Brand Identity
If your business is in the ecommerce sector but has little engagement with customers, brand identity can determine whether it succeeds or fails. One helpful strategy for promoting your brand is by using bespoke printed tapes on your packaging. Custom printed tape can make a huge difference to the visibility of your brand, promoting awareness and trust. It can also turn the packaging of your goods from dull to creative and eye-catching.
Consumers are most receptive to a company’s logo. Printed tapes allow businesses to make their logo visible from the exterior of the packaging. They can also print instructions on the tape (like “this way up” or “fragile”) to promote careful handling of delicate goods. Additionally, the printed tape is a less expensive option than putting the logo on a customized carton. These tapes are also much more cost effective to store than a heap of customized cartons. A well-designed custom printed tape can elevate any brand and grab the attention of prospective customers.
Some other benefits of using customized tapes for packaging are as follows.
Easy to Trace
A printed tape guarantees that the brand is visible throughout the route of the product, from the warehouse to the customer’s doorstep. Printed tapes with barcodes can improve traceability, notably in the food business.
Professional Approach
Customers get a good first impression of your brand with custom printed tape. It shows that you are proud of your brand and that you pay attention to detail. This helps increase trust in your firm and its products.
Promotes Brand Value
Nowadays, people buy brands rather than items. The ecommerce boom has led to a cutthroat battle for client attention. Against this backdrop, the importance of product packaging has become a marketing tool for promoting brand value. At the same time, companies need to monitor their rising costs. With customized printed tapes, the brand value can be increased in a cost-effective way.
Using Product Packaging to Strengthen Brand Identity
Designing custom packaging can also shape a brand’s image and identity. With the bulk of businesses now selling online, packaging has moved to the forefront of influencing customer behavior. Branded packaging, from garment bags to cartons, are also treated as keepsakes by customers.
Since 71% of consumers are more inclined to purchase a product or service from a brand they recognize, the role of product packaging in enhancing brand identity cannot be overstated. The only drawback is that custom packaging is much more expensive for promoting your brand than custom printed tapes.
Other features of packaging that have a favorable impact on the brand image include the following.
Presentation of Brand Identity
Business recognition is essential for every product to stand out in today’s crowded market. Packaging with high-quality printing and a distinct design that matches the brand strategy helps to engage clients. Remember, your product’s packaging makes an immediate and powerful first impression. It aids in marketing your brand identity and enhancing brand recall.
Building Relationship
Attractive packaging design is a tried-and-tested approach for building consumer relationships. A well-packaged item impacts your buyer long after it is delivered. Therefore, when designing packaging, it is critical to make the user experience simple and memorable.
In a competitive market, a company’s brand identity can be the deciding factor in its success or failure. However, distinctive product design and bespoke printing tapes are two powerful solutions to give your business both practical and aesthetic advantages. When fully implemented, these work to develop and retain a brand’s competitive edge.
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