If you are in charge of events at your company, you will know that business events take a lot of planning and preparation. Apart from developing an engaging program or presentation, you must consider other vital elements, such as the venue, audio-visual system, and food and drinks, if you plan to serve them.
However, one thing that needs to be noticed or remembered is identification or credential badges. Although some may think these badges are just there for identification purposes, they are an excellent tool for business events as they can help promote your brand. Moreover, they can make networking easier for your attendees. For these reasons, creating a well-designed identification badge is critical to make your event successful. Here are some tips for creating custom credential badges for your next event.
Why are Event Badges so Important?
Event badges play a crucial role in every business event. According to Bag Tags, custom credential badges can enhance security since only those invited will wear them at your event. They can also help attendees break the ice as they can quickly identify each other.
Furthermore, wearing a custom credential badge can increase confidence, and they are an excellent yet inexpensive souvenir of your event. They can also be part of a good marketing strategy since they bear your organization’s brand. Considering all these factors should give you an idea of what to do when creating custom credential badges, from selecting the materials to the actual design.
Choosing Your Badge Materials
When choosing materials for your custom credential badges, you will want to pick something you can quickly source within your area to add more in case you need to adjust your guest list. However, do not pick something cheap just because it is readily available – remember, the badge makes a statement about what kind of event you will have, so get the best type of material that you can afford with your budget. If you are on a limited budget, one inexpensive option is thick cardboard. Have it laminated to protect the badge from tearing, moisture, food particles, and dirt.
For something more durable, consider choosing plastic or vinyl badges. You can print text, logos, and designs that last longer than cardboard on both sides. Moreover, you can choose from various sizes and colors that will fit your event’s theme.
Meanwhile, if you need a sustainable option, consider getting biodegradable badges. They are perfect for an eco-friendly event and are an excellent way to lower your organization’s carbon footprint. This type of credential badge will typically biodegrade 5 to 6 years after disposal.
Plan Your Design
It can be tempting to cram as much text, info, photos, and art that can fit within the borders of your custom credential badges. However, try not to overdo it – sometimes, a clean badge design makes more impact than one with many colors or loud text. For instance, you can have your company’s logo there, then personalize each credential badge with a name and a clear photo.
You can also create different badges for different types of attendees. For example, your company’s employees can get customized badges in your organization’s colors, while VIPs can gain smaller badges in a matte black or silver color. Add barcodes or QR codes to your badges to ensure exclusivity and security. This way, you can avoid having unwanted guests or gatecrashers at your event.
When designing your badges, think about tailoring them to your attendees. Opt for cutting-edge, modern graphics and text if you have an event for the Gen Z crowd. Meanwhile, if you are having an event for Baby Boomers, make sure that the fonts you use are large and easy to read. Also, check to see that there are not any potentially offensive designs, words, or elements on the badges. When in doubt, opt for a clean design featuring a background with a textured effect, your company logo, a name, and a headshot to create a chic design option that works well for any event.
Pick a Lanyard
The lanyard is just as crucial as the badge since you will want it to align with the aesthetics of your credential badge, event theme, and audience. You can purchase lanyards for a very cheap price, but do be cautious when choosing. Some lanyards, especially those made with rough materials and treated with chemicals and artificial dyes, can cause rashes and skin itching. See if you can get silk lanyards or ones made out of plant silk if you want a sustainable option.
Well-made custom credential badges can help to make your event a smashing success. Consider these tips to design event identification badges – your attendees will enjoy wearing them.
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