Social media are web-based, digital tools and applications that allow people to interact, create, share or exchange information, ideas, and pictures/videos in online virtual communities and networks. Some popular social media sites include: Twitter, Facebook, Wikipedia, Google+, LinkedIn, YouTube, Pinterest, and Instagram. Blogs are also considered social media sites. The total time spent on social media sites has exploded exponentially in recent years; researchers report that 30% of all internet activity worldwide is being spent on social media sites.
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